Not sure whether custom monument signs are the right branding solution for you? These benefits will make the decision easier for you.
A custom monument sign is an effective branding solution that’s directly placed on the ground to introduce a business or convey a brand message.
Typically positioned in front of a commercial building, campus, park, shopping center, hospital, or any other site, monument signs are supported by a permanent base construction made from materials, such as brick, masonry, or concrete block. They combine architectural designs and graphics to establish unique signage that is sure to get noticed.
Let’s now study some of the benefits of using custom monument signs for your business:
Since monument signs are placed at eye-level, pedestrians and drivers can easily notice them as they pass by. Even in this digital age, many people who went on to become loyal customers stated that they came to know about the business through an outdoor sign. Monument signs play a critical role here. Given their permanent nature, viewers get an impression the business is not only established but will also continue in the foreseeable future. This greatly improves their chances of converting.
Did you know that an average outdoor sign is 50 to 60 times more likely to be seen by people residing or working within a 5-mile radius of your business facility? As people start remembering your brand name, those impressions soon translate into an increase in foot traffic, which ultimately drives sales. Research shows that custom monument signs are known to drive sales by 9.3%. Thus, if you wish to boost your sales, install custom monument signs.
When you decide to invest in any sign, you want it to complement the architecture of your main business structure. At the same time, you want the sign to accurately represent your brand so that people can associate it with your brand and remember it. This is where custom monument signs come in.
With monument signs, you can choose the design and material elements you want. When choosing materials, be sure to take into account the weather elements that can impact your signage.
Require Minimal Maintenance
Even though custom monument signs are placed outdoors, they don’t require too much maintenance. The simple design, strong built, and low position protects them from strong winds. The same is true for illuminated options. Hence, the only major cost for custom monument signs is the initial cost of purchase and installation.
If you’re determined to achieve the above-discussed benefits, choose a reliable sign company that has been serving businesses for a long time.