Did you know that wall murals are different from wall decals? Read on to learn how.
In the sign industry, the terms ‘wall murals’ and ‘wall decals’ are often used interchangeably. Most people, particularly customers, are oblivious of the slight difference between the two concepts. Despite their differences, both are amazing branding solutions for businesses and are commonly used in offices and shops.
In this guide, we’ll uncover the differences between wall murals vs. wall decals and discuss the importance of each.
Wall Murals vs. Wall Decals
Wall decals are signs commonly used in specialty stores and offices, especially for glass conference rooms. Created from soft vinyl material, wall decals are comprised of three parts, including the paper backing, the tape or transfer surface, and the sticker itself.
Since wall decals are digitally printed, they can be designed exactly the way you want. With this customizable solution, the color and design possibilities are endless. Among the most common applications of wall decals include the display of branded art or logo to bring the space to life.
Wall Murals
Wall Murals, on the other hand, are graphics or printed images that are designed to cover entire walls. Peel and stick wall murals, in particular, are highly customizable, so you can achieve the design that precisely aligns with your branding strategy. The possibilities extend well beyond the business logo or slogan. You can incorporate various different ideas and elements that relate to your brand.
For example, if you’re a restaurant, you can fill up an interior wall with delicious-looking pizzas, burgers, desserts, coffee, and more. This should make your café more exciting than before. You’ll find your customers, especially younger audiences, capturing selfies with the graphics to post on social media. If your wall murals accurately represent your brand, this can make your brand highly popular on online platforms, boosting foot traffic.
Similarities
Both wall murals and wall decals are great means to communicate your brand message and story to potential customers. Younger audiences, in particular, are constantly looking for eateries and businesses with ‘Instagram-worthy’ graphics. They have a tendency to show their friends and family where they enjoyed their weekend through photos. This allows brands to benefit from word-of-mouth, resulting in a revenue boost.
Besides, both, wall murals and wall decals, enhance the ambiance of your store or office. As opposed to expressionless store or restaurant walls, walls with murals and decals make your space more inviting for the customers. In a corporate setting, they can turn your dull, boring walls into inspiring ones that will keep your employees motivated.
The Key Difference
The major difference between wall decals and wall murals is that the former is used to cover selected portions of your store or office wall, while the latter is used to cover the entire wall. Based on this difference, wall murals typically prove more eye-catching and influential than wall decals.
Now that you know everything about these two sign options, which one are you planning to opt for?
For stunning wall decals or wall murals, contact Michigan Custom Signs today.
