At Michigan Custom Signs, we believe in utilizing our creative and strategic capabilities to help businesses grow and gain more customers.
Nothing pleases us more than conceptualizing, formulating and executing signage projects for startups and watching them turn into success stories.
We are a group of progressive individuals, who love innovation and creativity. We also love working towards the promotion of luxury and glamour in the society. Recently, we had the opportunity to do a signage project for Zara Beauty Spa. Zara Beauty Spa is a relatively new business, so we were excited to help them with their promotional signs.
Signage Project for Zara Beauty Spa
To begin with, the client wanted us to make facia signs for their storefront. Hence, we decided to design a storefront sign that measured around 10 feet and placed it right above the door. Their logo was gorgeous, but we needed to make some modifications so that the size of the name was much larger. This ensured the sign was also visible from afar, which was what the client wanted.
The client also wanted us to make replacements for the complex’s —post and panel signs. We assessed the other company signs and chose to use a background color that made them stand out from everyone else. This became especially clear at night when the sight was illuminated making their name pop compared to all of the other businesses listed.
As noted, we also had to modify the logo for the client. The success of the brand depends on its logo. It is the visual representation of a business, which makes it recognizable. Therefore, the client was very nervous when we started working on the logo. They were worried about their investment and weren’t very comfortable with someone playing around with their logo. However, we had to expand the size of the logo, and this is what we did. Instead of changing the design, we moved the logo from above the name to the left ot it, which automatically made both the logo and the name look bigger.
Final Few Words
When we were finally done with the entire project, the excitement of the client was worth witnessing. Her husband made a video of her jumping around with joy and happiness. Their excitement made us feel incredibly proud of our team.
If you want to change your business signs in Rochester Hills, MI, visit our website today.
