Wondering how you can reopen your business successfully after the COVID-19 lockdown? Read on to find out!
The COVID-19 pandemic didn’t just take thousands of lives across the world, but it also deeply affected innumerable businesses and numerous people’s livelihoods that depended on those businesses. The coronavirus lockdown led some businesses to shut down their operations completely or forced them to take the work-from-home approach.
With that said, now that the COVID-19 lockdowns are slowly being lifted across the world, there’s a lot of talk about how businesses should “reopen” after the lockdown. How can a business that was forced to change its day-to-day operational systems return to a semblance of normalcy in the wake of the lockdown? How can you instill faith and vigor in your employees to return to work and possibly create a new normal for them?
Here are some ways in which you can ensure a successful reopening of your business after the COVID-19 lockdown:
Solid Marketing Across the Board
The first and most obvious step is to instill some confidence in your target audience and your employees that your business truly is ready to reopen and start afresh after the lockdown. The best way to ensure that is by promoting the grand re-opening as much as you can across different platforms and using different promotional signage.
You can use various social media platforms, such as Instagram and Facebook, to keep your clients in the loop about the reopening. Similarly, you can put up promotional banners, posters, and directional signs outside your building to draw in traffic.
Reopening Ceremony
To further motivate your employees, you need to think of something grand yet safe. The best thing to do is to commemorate the re-opening with a ribbon-cutting ceremony. However, to ensure the safety of your employees, you need to keep this event as small-scale as possible. Just make sure that you video record the whole ceremony and use the right signage in the background to maximize the promotional value of the footage. A pop-up banner is an ideal fit for such an event!
Safety Measures
It’s important to remember that in the wake of the coronavirus, you need to adopt a new strategy that ensures the safety of your employees. Make use of different lobby signs or posters that you can install throughout your building that highlight the importance of maintaining proper hygiene and social distancing.
Furthermore, you can install sneeze guards throughout your building to keep your employees protected from each other. You also need to install hand sanitizers and place tissues on each work station. Also, place lidded dustbins throughout the building to ensure the proper disposal of used tissues, etc.
Make use of the above-mentioned promotional signage to ensure a successful reopening of your business.
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