Car dealerships have a lot of options when it comes to advertising and marketing. But one of the most important things they can do to increase visibility and foot traffic is to invest in high-quality signs. Custom signs are essential for grabbing attention and attracting new customers.
There are many different types of custom signs used for car dealerships. Each type of sign has its own unique benefits.
Benefits of Car Dealership Signs
- Attract new customers
- Increase brand awareness
- Generate leads
- Boost sales
- Advertise sales and promotions
These are only a few of the many benefits of investing in custom signs for a car dealership. They also help to create a professional image and increase the curb appeal of the car lot.
Uses for Car Dealership Signs
- Advertising special sales or promotions
- Listing the types of cars for sale
- Providing directions around the dealership
- Displaying the dealerships contact information
- Making the building more visible on busy streets
The possibilities are almost limitless when it comes to uses for custom signs making them a wise investment for any car dealership.
Types of Car Dealership Signs
- Channel Letters are three-dimensional letters often used to spell out the name of a business. They are lit up from the inside or externally. The most popular lighting methods are front-lit, back-lit, combination lighting, and externally via floodlight. Front-lit signs have front-facing translucent panels allowing the lighting element to shine through the front. Backlit is the reverse; a solid panel on the front forces the light to shine only from the back, creating a "halo" effect. The combination uses both lighting options to make a unique and eye-catching sign.
- Light Boxes are signs illuminated from the inside. They are composed of translucent panels with a graphic or text printed on them. This graphic is placed over the casing allowing the lighting element to illuminate the panel. The case can be mounted to a wall or hung from the ceiling.
- Monument Signs are large, often freestanding signs typically used to mark the entrance of a business or company. They are made from a variety of materials, including stone, brick, or metal.
Car dealerships often use a combination of these types of signs to create a cohesive look sure to grab the attention of potential customers.
Custom signs are perfect for promoting your car dealership. At FASTSIGNS® of Louisville, KY, we make complete sign systems for dealerships of any size. Contact us today to get started.
