When you wrap your scion bright blue with catchy logos and complementary colors, your audience just can’t miss it when it is driving around town. The custom printed color of this graphic vehicle wrap in a color that is nothing like the factory paint that it came with really makes it stand out.
Project: Graphic Wrap for Scion
Client: Wilshire Consumer Credit
Location: Los Angeles, CA
Combining an effective vehicle wrap design on an already unique vehicle that offers an excellent size and shape for your message is a great idea if you want to drive a true marketing machine that literally drives your message home. When it comes to effective vehicle wrap design and vehicle marketing, there are three basic elements that we think are critical. Whether the vehicle being wrapped is a small, snappy car like a Scion or a Mini Cooper, or a big behemoth of a box truck, it is important to adhere to these basics when creating an effective vehicle wrap design. All of these critical components can easily be seen in this wrap for Wilshire Consumer Credit’s Loan Center based in Los Angeles, CA. These design basics include:
1. Simplicity: sure, a visually-loud, obnoxious arrangement of colors will certainly catch attention, but it won’t necessarily help your audience retain any particular message you may be trying to convey. An overly-complicated, loud design will often just leave the viewer with an impression that they saw something, but they won’t be able to remember exactly what it was, or what it was promoting. Keeping the vehicle wrap design simple will help with retention and recall rate of your messaging.
2. Limited Text: Your audience only has a few seconds to take in your message, maybe a bit longer if they are stopped near you at a stop light. While the time they have to see your message may be less than that of a billboard, they are actually more likely to notice a car wrap than a billboard. Most of your viewers won’t have time to read through a long list of your excellent products or services. You’ll want to save the details and other information for your website, and think of your vehicle wrap as a tool to drive customers to your website. We recommend limiting the text on your wrap to include only your company name or a specific product that you are promoting, your web address and maybe a tag line or catch phrase. Pictures and graphics should be complementary to your messaging. Even your phone number is debatable. Your audience is more likely going to look up your website to find your phone number than jot it down while driving.
3. Complementary Colors: This is somewhat related to the first point, in that if the colors are not complementary they will clash. And then, your audience will notice the clashing colors instead of your messaging. Unless your product or service or branding involves a rainbow, it is best to limit your colors to just two with a possible accent color.
Interested in a vehicle wrap or a new vehicle wrap design to update your existing wrap? Give the experts at Iconography a call today at 714-527-5424 to get started!
