The Mini Cooper is an excellent vehicle to drive your marketing and branding. This car may be small, but the size and space makes a perfect canvas for a graphic wrap to drive your messaging.
Project: Mini Cooper Car Wrap
Location: Los Angeles, CA
Client: Wilshire Consumer Credit
Wilshire Consumer Credit company knows how effective car wrap advertising is. That is why they have started a program to wrap their customers’ vehicles and in exchange they will pay their customers $100 per month just fro driving their car on their regular Los Angeles area commute! What a great way to build a fleet of vehicles when your business doesn’t own it’s own fleet!
The Mini Cooper is a great choice for a full vehicle wrap. The small size of this car means that it falls on the lower end of the cost scale for a full vehicle wrap, including the roof. Using the small space wisely, our designers are able to make the most of it and deliver strong visual branding by following our three simple rules for effective vehicle wrap design:
1. Keep it simple –  your vehicle wrap should definitely aim to grab your audience’s attention, however you don’t want it to be too busy or confusing that your message is lost. Vehicle wraps garner more impressions than any other form of outdoor advertising, but those impressions typically only last for a few seconds. You need to make those seconds count to increase overall recall rate.
2. Limited text – we advise all of our clients to limit the text on their wrap to company name, website and a single catch-phrase or tagline. Your vehicle wrap is not the best place to share all the fabulous details of your wonderful products or services. That information is best shared on your website or other marketing collateral. The primary purpose of your wrap should be brand recognition. This will greatly boost your recall rate.
3. Complimentary colors – we always advise our clients to again, keep it simple. One or two complementary colors is plenty. Â If your audience is noticing the colors more than the message. then it is a missed opportunity.
Interested in boosting your brand recognition with a vehicle wrap? Gicve the experts at Iconography Studios a call today at 714-527-5424.
