[caption id="attachment_2201" align="aligncenter" width="300"] Here is the driver side of the custom vehicle graphics[/caption] Branding is essential to your business.  Branding increases you’re the value of your business by boosting employee pride and attracting new customers.  The more people see your brand, the more they trust you and your business.  We have known the owner of Wil+Bo Construction Group for a few months and when it came time to increase the brand awareness for his business, he reached out to Visual Dynamics Sign and Image Solutions to design and create some yard signs for his project sites.  We also started talking more about the custom designed vehicle graphics for his truck; but first we had to impress him with his initial request. The owner, Jeff is a second generation home builder and renovation expert.  When he started Wil+Bo, Jeff put into practice his exceptional attention to detail, honest and fair treatment of customers, and his dedicated work ethic.  All of this combined with the skills his father taught him has paid off in an extraordinary business. [caption id="attachment_2199" align="aligncenter" width="300"] Here is the finished yard sign before final assembly[/caption] He wanted the yard signs to be clean and simple with his logo and company colors.  He knew to keep the signs simple so they would be easy to read.  He also wanted a rider to match so he could change out the various stages the happen during a new build or renovation.  For example: Coming Soon, Now Showing, For Sale, Sold.  We talked through some designs over the phone and with some emailed examples during that conversation, we quickly had a design he liked.  Our production team got to work on printing, laminating, cutting and applying the vinyl to the substrate we recommended for cost effectiveness and durability.  The next day the signs were ready and Jeff came to pick the up so we could talk about his custom vehicle graphics. [caption id="attachment_2200" align="aligncenter" width="225"] Here is the fully assembled yard sign in its' frame with color matching rider[/caption] Happy with the work done by Visual Dynamics Sign and Image Solutions, we started talking about various custom vehicle graphic designs we could do for his truck.  According to a survey posted by CBT Automotive Network 98% of people believe vehicle graphics create a positive image of the advertiser.  It also stated vehicle graphics can generate 30,000 to 70,00 impressions per day!  Understanding the importance of the message provided by vehicle graphics, we stood outside with his truck and talked about what would work and why it would be effective.  We discussed looking at it from a new customer’s point of view.  Vehicle graphics need to be quick to catch someone’s eye but easy enough to read so they get your critical brand and company information.  The hitch spacing, logo and contours did not allow for optimal placement of all his contact information.  We suggested placing his website address on the back window, but not the part that moved since has that window open occasionally.  Window graphics are a great idea but only if you think ahead about how the window is used.  We created a mock up that was approved by Jeff and we started the print the vehicle graphics on a cast vinyl so the graphics would conform to the grooves and contours of the truck.  Fully installed in one morning, the results are amazing! [caption id="attachment_2202" align="aligncenter" width="300"] The tailgate view of the vehicle graphics. You can see there was no space to effectively place the website address, so it was moved to the window on the back of the cab.[/caption] Do you need to boost your brand awareness?  Do you need to catch the eye of new customers?  Do you want your employees to be proud of working at a recognized business?  Yard signs and custom vehicle graphics are a great place to start boosting your brand.  Contact Visual Dynamics Sign and Image Solutions today by phone or by filling out a free online quote.