Re-branding your business does not have to be so stressful when it comes to signage if you have Visual Dynamics Signs and Image Solutions on your team. Having used us before for wall graphic jobs at this location and others, Legacy ER knew that we could help them with their window graphics as well as their monument sign as they re-branded their logo.
An awarding winning provider of emergency and urgent care, Legacy ER has six locations in the north suburbs of the DFW Metroplex. For more than 10 years, their amazing customer service and superior patient care has been helping people with their medical needs.
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Here is the before photo of the window graphics. The lettering is small and the color of the cross is too low and blends in with the inside brick wall. Not very visible.[/caption]
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Here is the after photo of the installed window graphics. With the larger font and raised logo, it is much easier to see and read the window graphics.[/caption]
Re-branding, as defined by whatit.com is “re-branding is the creation of a new look and feel for an established product or company”. Some re-branding efforts are done on a small scale with something as simple as changing the font of the company name. Other re-branding efforts are done on a massive scale, changing the company name, logo, colors and its vision. Regardless of the reason, we are here to help. When we spoke with Legacy ER & Urgent Care about the changes they were looking to make, we took some notes and them paid the East Frisco location a visit. We wanted to get measurements of the windows and the monument sign as well as discuss what we could do to help their logo be more visible. It was suggested that both the logo and the writing be enlarged for the window graphics as well as raising the logo so that it would more visible from the intersection. For the monument sign, we did not need to make any changes to the size of the logo, we just had to measure to get the correct size. If fact, to save money, we were able to just change the logo vinyl graphic and keep the rest of the sign as it was. Photos were taken as well so we could create a mock up for their approval. Once we had their notice to proceed, our production team got to work printing, laminating, cutting and prepping the window graphics for installation. The next day we returned to the location to remove the original window graphics and ready the windows for the new window graphics install. Within the hour, all the window graphics were installed and the logo on the monument sign had been swapped out Due to its location, we were able to update the monument sign with the sign in place which also saved time and money. All this work was completed without interrupting their patient visits or the traffic within the parking lot.
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Here is a photo of the monument sign with the new logo.[/caption]
Are you looking into re-branding your business? Let the experts at Visual Dynamics Sign and Image Solutions help you facilitate this project. We can help with your signage needs from wall graphics, to monument signs, to window graphics, temporary signs and more. Give us a call today or fill out a free online quote, because your vision is our passion!