Remarketing lists for Search Ads are a great tool to hyper-target potential customers who showed interest in your business previously. RLSA offers the opportunity to get a better return on ad spend by better targeting potential customers in their purchase journey.
REMARKETING LISTS FOR SEARCH ADS
RLSA can be used to adjust your bids on ad groups based on what your target audience is searching on Google. Remarketing lists for Search Ads are most effective for potential customers in the consideration phase. They can also be used to help with buyer loyalty.
RlSA DURING THE CONSIDERATION PHASE
- Increase Bids for Previous Website Visitors
- Tailor your Ad Copy to the Specific Audience
- Target Users Who Abandoned Their Cart
RLSA FOR THE POST-PURCHASE PHASE
- Recommend Related Products
- Create Loyal Customers
RLSA is an effective way to help target potential customers who have previously shown interest. It takes planning and creativity but can help generate more business. If you are looking for help implementing these strategies, contact us.
SOCIAL PROOF STRATEGIES TO GENERATE BUSINESS
When purchasing, many customers rely on what others are saying about the product or service to make a decision. Social proof is the response shoppers have when they see someone validating a product or service. On this episode of Marketing and a Mic, we talk about Social Proof, why it is a powerful strategy, and how you can use it to generate sales.
GATHER ONLINE REVIEWS: Reviews are one of the most powerful strategies when it comes to social proof. It builds trust with potential customers. Sharing reviews on your Google business profile, website homepage, and social profiles will put them in front of potential customers.
USER-GENERATED CONTENT: UGC is content created by a customer that mentions and promotes your brand. User-generated content campaigns encourage customers to share positive reviews and content about your business.
USE CASE STUDIES: Case studies provide facts and data to support your claim. They help build credibility with customers and show real results.
“WISDOM OF THE CROWD”: This term means “everyone’s doing it.” This concept feeds off human nature to be included and accepted. Highlighting the popularity and status involved with your business promotes this idea.
HIGHLIGHT AWARDS AND ACHIEVEMENTS: This area of social proof focuses on trust. Showing certifications, accreditations, and achievements presents you as a credible and trustworthy business to potential customers.
If you are looking for help creating a social proof strategy for your business, our team would love to talk to you.
Fusion One Marketing is a full-service digital marketing company headquartered in Birmingham, AL. Fusion One specializes in Local SEO, Social Media Marketing, Pay Per Click, and Website Designs. Fusion One Marketing was created in 2011 with its main focus on helping small and medium businesses navigate the digital marketing world. Our goal for businesses is simple “More Calls – More Businesses.”
For any questions about this info or the services we provide, don’t hesitate to contact us for your Free Digital Consultation.
