We are all used to seeing billboards as we travel along city streets and highways. But did you know that billboard ads are one of the most cost-effective ways of promoting your company brand and products? Research has shown that 70 percent of viewers scan the billboards when they pass them by. And, when located in strategically located, billboards have a greater number of viewers even when compared to major sports events. Also, billboard ads are the sole advertising type that provides constant exposure 24 hours a day x 7 days a week. The fact that billboards have been around for many decades is a testament to their effectiveness. [caption id="attachment_3023" align="alignright" width="169"] Big and bold billboards work best[/caption] Toronto, as local commuters know too well, is already infamous for its high levels of traffic congestion. According to some studies, Toronto area traffic now exceeds that of New York City. Local advertisers know they can take advantage of this large captive viewing audience with big and bold billboard ads designed to grab viewers' attention in a short period of time. At Insight Signs & Graphics, we have extensive experience building billboards for local businesses to promote their business brand and marketing campaigns in around York and Durham Region and the Greater Toronto Area.

Design Considerations

But it is important to consider the type of message you want to get across. Billboards should be designed for maximum readability and noticeability. Too much information should be avoided as the messaging only has 2 – 3 seconds at the most to grab the commuter's attention. Creative ideas, like 3D displays, are worth exploring because highly creative signs are more noticeable and realize a greater return on investment and even potential media exposure, which can draw thousands of more eyes to your message.

Costs

Billboard advertising can be relatively inexpensive depending on the size and location, Outdoor advertisement costs eighty percent less compared to television commercials and 60 percent less compared to newspaper advertisements. Radio ads are 50 percent more expensive than billboards. Used effectively, billboards can allow companies to effectively reach a greater number of people as compared to other kinds of media.