Custom Truck & Trailer Wraps

They say that good signage acts as silent salespersons – helping to brand businesses, provide information about products and services, and pointing customers to company locations.  The economic impact of on-premise signs on businesses—directly and indirectly—is proven to be significant.  These benefits can be extended through the use of vehicle wraps, that is, printing your company’s branding, contact information, and key-value proposition on to digitally printed vinyl and "wrapping" the vinyl on to your business use cars, trucks, and trailers. The impact of this type of advertising was illustrated last week when we, at Insight Signs and Graphics, received feedback from one of our customers on the truck and trailer wraps we completed for him.  The customer’s business is kitchen cabinets and their main product is a $3500 kitchen bundle.   We printed and applied his company’s key product package right on to his vehicles.  He stopped by to say that he keeps on noticing other drivers, in other vehicles, taking pictures of his wrap and that he has noticed a recent uptick in sales that he is attributing to his new vehicle wraps.  His value proposition of a $3500 kitchen is so appealing he knew that he just needed to advertise as much as possible for the bundle to sell itself. Vehicle wraps really are mobile billboards.  There is plenty of industry research to show how effective mobile advertising can be.  According to ARD Ventures - vehicle advertising generates between 30,000-70,000 daily impressions.  Perception Research has found that mobile advertising generates 2.5 times more attention than a static billboard.  And RYP & Becker has found that messages on outdoor mobile billboards have a 97% recall rate.  And these benefits can be compounded if you have a very appealing value proposition to sell and also if you have numerous vehicles always traveling on the roads – such as landscaping companies. Contact us at Insight Signs and Graphics if you would like to discuss any questions you may have regarding wrapping your business vehicles.