Odds are that rent or a mortgage payment is one of the higher fixed costs for any business.  So why not enhance that investment for a larger return?  Why not use full or partial walls to drive the top line? New materials and technologies allow creative sign companies to put messages, promotions and ad campaigns right on the exterior walls of most any building without painting.  Imagine a highly detailed, full color graphic that conforms to brick, tile, concrete or stucco. [caption id="attachment_101" align="aligncenter" width="275" caption="Arlon Specialty Wall Vinyl"][/caption] 3M makes a great product that is well suited for short term promotions that last up to 6 months.  Arlon offers a longer-term product that will last up to a year on hard to stick textured surfaces and even longer on more friendly exterior surfaces.  Other manufacturers have created their versions as well - giving marketers many more choices to help them stand out. So why not turn that side wall into a marketing tool?  With a little planning, a good dose of creativity and the right sign company partner, you can leverage your investment and make your whole building really work for you.