Vancouver, WA

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Vesta Hospitality of Vancouver, WA Creates Internal Branding Campaign Using Cust…

Vesta Hospitality manages 11 hotels across the United States that operate under a number of different brands. The hotels all look different and employees’ name tags show different logos.  But below the surface of each individual brand, Vesta Hospitality employees all share the same values and dedication to their guests and their company mission.   They came to us to create a solution to the challenge of unifying their in-house / behind-the-scenes Vesta Hospitality branding for their associates.

We created 11 full “Vesta Walls” that display the company’s mission, values and internal message to all employees in each of their hotels. The designs were tailored to fit in the unique available space at each hotel but still create consistency of the look and message. The project was called The Heart of the House because it shows off what makes the company so great; their dedicated staff.  The signs features a “road” connecting several signs that outline the story of the company and emphasize how vital their associates are to their continued excellence.
custom signs

A completed wall at one of the locations.

Pictures of each location were used to develop mock-ups with measurements for the placement of each board. This allowed Vesta to utilize their in-house staff for the installation process. Kits were packaged with a checklist of contents and a diagram with measurements and directions and sent off to each property.
interior branding campaign plan

The results were slightly different for each hotel but each wall reflected Vesta’s singular values and dedication to their stakeholders. The visuals allow them to present a consistent message across their locations stretching from Portland, OR to Savannah, GA .  It’s a great introduction for new employees as well as a continual refresher for existing staff.

Vesta Hospitality is a respected industry leader offering a complete range of services, including management, development and purchasing.  With over 100 years of combined experience, Vesta Hospitality teams focus on building lasting relationships with investors, hotel owners, associates and guests.

Specialty Graphic Solutions is a full-service custom sign and graphics company that can help you Get Noticed.  Contact us today if you are looking to build your company from the inside out.  Call 360-635-5556 or 503-766-3331, or visit us at www.sgsgraphic.com.

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