Banners are definitely a cost effective way to help you catch the attention of your target market. Whether you're getting it for a trade show, a fence, or the front of your business, you want to be eye catching, but you don't want to be so busy that your audience misses the purpose.
Here are 5 tips to designing an effective, eye catching, full color banner.
1. Identify the Purpose of Your Banner
Are you creating a banner that is event-specific or is it intended for use in a variety of settings? It is important to know your purpose to help you decide what size, text styles, colors and backgrounds you will want to use on your banner.
2. Use High-Quality Design
Bear in mind that like any marketing collateral you use, banners reflect the company’s image. The quality of your banner mirrors the quality of your products and services, so make sure to design it according to how you want your customers to know and remember your brand.
Tip: Keep your design simple but clear.
3. Use Interesting Taglines
An interesting tagline grabs the attention of people and makes them remember your brand and your company frequently. A catchy and well-constructed tagline can endure in the minds of consumers for years.
Tip: Make your slogan short and witty. Use simple but effective words to aptly convey your company’s message.
4. Choose a Good Combination of Colors
According to the Outdoor Advertising Association of America (OAAA), the following are the highest visibility color combinations to use on your banner:
- Black on yellow
- Black on white
- Yellow on black
- White on blue
- Green on white
- Blue on yellow
- White on green
- White on brown
- Brown on yellow
- Brown on white
- Yellow on brown
- Red on white
- Yellow on red
- Red on yellow
- White on red
5. Choose the right size for your banner
You can order banners in a variety of sizes. Make sure you have chosen a size that is appropriate for the distance you expect your banner to be viewed from.
The chart from the United States Sign Council (USSC) on the right will help you determine what size type is needed for your custom banner.
Also... make sure to check your city codes for what they will allow or not allow when it comes to displaying your banner at your business, and if a permit is necessary!
Full-color banners help deliver your brand’s message to a wider audience. Contact experts who design full-color banners and see how it can dramatically increase your brand’s popularity and your company sales!
For your next full color banner, contact us today!
903-526-5657
or
quotes.signmasters@sbcglobal.net
