Look around your work area. Chances are you are using a pen, a sticky pad, an envelope opener; all with someone’s business name imprinted on it.
Promotional Items have become a very popular way of promoting ones business, because they are flexible, tangible, durable, and let’s face it, just plain fun. But, is it an effective way of getting your name out, and does it influence someone’s decision on what organization to use?
To answer these questions, Promotional Products Association International conducted a 2004 research study and the results were quite surprising.
In this study, over 800 business travelers were randomly surveyed at Dallas/Ft.Worth International Airport. Of those surveyed, at least 71 percent reported receiving a promotional product within the last 12 months. Of this group, over 33 percent actually had the promotional product on them or with them.
Effective Recall
Of those who responded to receiving a promotional product in the past 12 months, 76 percent of these participants could recall the name of the advertiser on the promotional product that they received. In comparison to traditional print advertising, only 53.5 percent of this same group could recall or name an advertiser they had seen in a magazine or newspaper in the previous week.
Lasting Impressions
In this same study, 52 percent of the participants conducted business with the advertiser after receiving the promotional product. Of those who had not done business with the advertiser that gave them the product, almost half stated that they were more likely to do business with the company that gave them the product, and 52 percent reported having a more favorable impression of the advertiser after receiving the item.
Repeated Exposure
One of the key advantages of using promotional products, as proven in this study, is the frequency of exposure. The more the item is used and the logo message is exposed to the user, the lower the cost per impression for the advertiser.
Promotional Products work and are very much worth the money you invest into them.
Check out our website where you can order your promotional items and have them shipped directly to you:
http://tylersignmasters.com/wp/promotional-products
Or Call us for more Information 903-526-5657
(Excerpt from Burston Marketing; www.burston.com)
