In a day and age when digital is all the rage, the business card is still one of the best ways to get your name and brand out there! But, there is that nagging question of “how much or how little” should I put on it. We borrowed some tips from Ann Handley in her article, “Allow Me to Introduce Myself,” from August’s edition of Entrepreneur Magazine.
Include relevant social outposts – Since most businesses regard social media as a way to tell their story and engage with customers, it makes sense to highlight your Facebook page, YouTube channel or Pinterest account on your card. Give curious new friends a chance to see what you’re about by directing them to social channels on which you’re active – but only those that are truly relevant to your business.
Lose the kitchen-sink approach – While you may be tempted to offer a wide array of contact options (office, cell and fax number; street address; e-mail; Twitter and Facebook ID; LinkedIn URL), a better approach is to prune ruthlessly. Ask yourself: Where do you really engage with prospects? Where might they be most likely to get a sense of you and your company?
Skip your homepage – It could be that your homepage is not the best place to start a conversation. Your business might be better served by directing new prospects and tire-kickers to a company blog, an active resource page or a landing page with a free download or video that’s informative and/or entertaining. Many homepages are a fire-hose blast of information, but a blog or page of dedicated content could offer a more manageable taste of something satisfying.
Be visual – A simple logo is a yawner. Try using images or graphics that spark conversation and connection.
Link your online and offline worlds – A card can be a bridge between your online and in-person presence. Consider adding a QR code that digitally relays contact info or directs people to a web page.
Think of your card as a call to action – Consider producing small print runs of customized cards tailored to specific events, campaigns or markets. Perhaps for a trade show, tote cards sharing a special download or show-specific offer. At a cocktail event, hand out cards that invite partygoers to check out photos of the gathering at a microsite or on Facebook.
Contact us today about getting your name on some business cards!
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