Anyone can open a business, but what sets you apart from others (and doesn’t make you look like you work out of your parents basement) is a great logo.
First impressions matter, and what potential customers see first is a logo. A logo should make customers remember you, and new customers find you.
The business world is competitive, and if you look like everyone else, you blend in, and thats not good for business.
Here are 5 ways a good logo will help your company succeed:
1. Great Logos Make Great First Impressions Before your sales person knocks on the door, before your truck pulls up, and even before they call you, potential customers consider your logo when they decide whom to trust.
Wayne Stuetz, founder of The Sodfather Landscaping in White Plains, New York, understands how that first impression gives them an edge. “People are always asking for a t-shirt with my logo on it. My logo is very memorable, and once a person has seen it, it’s hard to forget.”
When people can easily remember your logo, you have a competitive edge.
2. Attract New Customers Your customers see hundreds of logos a day—and they know a good logo when they see one. By sending the right message to potential customers, your logo helps them choose you over the competition.
3. Stand Out from Your Competition Flip through the phone book and you’ll quickly see that potential customers have plenty of company choices. You’ll also notice very few logos stand out from the crowd. Differentiating yourself from your competition is critical in winning the battle for customers.
The best way you do thatis with color. Instead of the usual blues, reds, greens, use a warmer color combination that stands out. Original uses of colors, words, shapes, and fonts can set your logo apart from the rest.
4. Keep Loyal Customers Good service is the key to keeping your customers. But what happens when a competitor moves in with shiny trucks, clean-cut employees, a professional look and promises to match your service? If your company image isn’t as good, your customers may be tempted to try the competition.
Don’t put your business in that position. A great logo convinces high-end customers who look for a loyal, long-term relationship to choose you over the next guy, who is probably waiting around the corner!
5. Earn Trust with Professionalism What convinces people to choose an established painter over a a guy with his name spray painted on the side of a van? Often it’s the professionalism of the business.
“People see our professional logo, and see that we’re here from year to year, and that builds trust,” said Tina Zoltan, owner of Oak Leaf Landscape in Groveland Florida. “If we can send the message of professionalism through our logo, a lot of the work is done for us.”
If you’re opening a new business or looking to freshen up your current logo, give us a call at
903-526-5657
or email
quotes.signmasters@sbcglobal.net
and let our graphic designer help you get started on setting your logo apart from the rest!
