Rebranding can be a powerful strategic move for businesses aiming to reflect a change in company direction, respond to market shifts, or revamp their image. An integral part of rebranding involves updating visual elements, especially logos, which often leads to alterations across various platforms – websites, company apparel, and signs.
The Rebranding of Maine Oxy
Maine Oxy, a reputable gas supply and welding company, is embarking on a large-scale rebranding project for all its locations. As part of this transformation, they sought the expertise of G-Force Signs & Graphics, a well-established sign shop in South Windsor, CT, to update the signs at their local outlet.
For this project, G-Force Signs & Graphics was tasked with replacing the faces on Maine Oxy’s 72″ x 36″ post & panel sign and the 235″ x 70″ building sign. Working closely with Maine Oxy, G-Force followed the updated branding guidelines meticulously, creating new sign faces that truly encapsulate the evolved brand image of the gas supply company.
The sign panels were replaced using white Aluminum Composite Panels designed with Maine Oxy’s revamped logo. These refreshed signs improved visibility and readability and ensured consistency with the new branding elements, strengthening the company’s repositioning in the market.
Benefits of Updating Signs Over Replacing Them
Maine Oxy decided that updating the signs was the best way to go. Here are a few of the main reasons they made this decision:
Cost-Effective
One of the main advantages of updating signs instead of replacing them entirely is cost-effectiveness. Total replacement can involve significant costs for both material and labor. On the other hand, updating or refurbishing an existing sign can save businesses significant money, as it often requires less material and time.
Eco-Friendly
Updating signs also has environmental benefits. Refurbishing and reusing an existing sign can reduce the waste of manufacturing new materials and disposing of old signs. Thus, sign updates are an environmentally-friendly choice that aligns with the growing emphasis on sustainability in business operations.
Preserving Existing Structures
In many cases, the physical structure of a sign is still in excellent condition, and only the design or message needs an update. By updating the sign face, companies can preserve these structures, which can be particularly beneficial if the signs have a historical or sentimental value.
Faster Turnaround Time
Replacing signs can be time-consuming. It involves the process of deconstruction, design, manufacturing, and installation of a new sign. On the other hand, updating signs is quicker and causes less disruption to business operations. This is crucial for businesses relying heavily on their signs to attract customers.
Flexibility
Sign updates also offer more flexibility. Businesses can change their signs to align with a new marketing campaign, rebranding effort, or adapt to regulatory changes. They can make these changes quickly and more frequently without incurring the high costs of full replacements.
G-Force Signs & Graphics for High-Quality Signs
If you’re a business based in South Windsor, CT, or surrounding areas, considering a rebrand, or just needing a sign update, trust G-Force Signs & Graphics to provide superior service and expertise. Contact us today at G-Force Signs & Graphics, and let us help you make your brand stand out.
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