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A company rebrand is an exciting way to signify a change, turn over a new leaf or introduce a new product, service or partnership. While rebrands certainly have their place in the business world, many companies who could benefit from a rebrand delay the process because of perceived difficulties with the brand transition.
Our company is happy to have worked with many businesses for their branding needs, and we have even helped create new branding for local companies. We provide a full catalog of sign and graphics services for businesses in Connecticut, and if you’re in need of signs to help put your company’s best foot forward then we can help.
This article will detail our involvement in helping a local business through the rebranding process and the steps we took to feature their new branding in their office area.
Environmental Resource Management (ERM) is a locally-based company who we have had the pleasure of working with in the past. When they first opened their office in Glastonbury, we were there to help with their signs and they contacted us again to assist with their rebrand.
ERM’s branding team created a new logo which they felt better fit their business’s messaging and needs, so we were brought in to find ways to replace the old logo with fresh signs in their local office space.
The Solution: Custom Lobby and Entry Door Signs
ERM’s old logo was featured prominently on their office door and as a lobby sign right behind the receptionist desk as soon as you entered their space. We were tasked with replacing these signs and our design team worked with ERM’s brand guidelines to create two ideal solutions.
The entry doors to the space are completely made of glass, so featuring the new logo on the left side at eye-level was the perfect way to welcome visitors to the office and clearly identify the company. The logo was printed on cut vinyl with the new ERM logo in their trademark green with the letters ERM in black. Against the glass doors, this was a great way for the new logo to stand out.
The lobby sign was made from an acrylic face installed on a wooden backer with standoffs, so the new logo was put on acrylic and is now featured prominently against the backer. Taken together, these two new signs strongly promote ERM’s new branding and convey a sense of professionalism to anyone who visits the office.
G-Force Signs & Graphics Can Help with Your Branding Needs
We were honored to have ERM as a repeat customer and assist with their rebranding process. If you’re considering a rebrand in Connecticut, we would love to help you as well. We offer a full catalog of signs and graphics solutions and our friendly team members have the expertise to help perfectly brand your business. Contact us today to learn more about how we can help with any upcoming project where your business needs to look its best.
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