In the competitive auto sales industry, branding and visual cues are critical in drawing customers and conveying the dealership’s offerings. Scranton Motors, a well-known auto dealer in Vernon, CT, faced a pivotal moment of brand evolution. Deciding to alter the vehicle brands sold, specifically ceasing to carry Buick, necessitated a significant update to their building’s visual presentation. This task was not merely about brand removal; it was about ensuring the dealership’s exterior accurately reflected its new direction while maintaining a sleek, professional look.
The Challenge
The dealership’s exterior previously featured illuminated channel letters, chosen for their high visibility and contemporary appearance. However, removing the Buick emblem presented several issues:
- The GMC emblem would end up misaligned vertically, disrupting the exterior’s visual balance.
- Direct removal of the Buick features would leave unsightly holes and marks on the building’s exterior.
Custom Solution by G-Force Signs & Graphics
Addressing these concerns and achieving an optimal appearance for Scranton Motors, G-Force Signs & Graphics implemented a thorough update. The process involved:
- Removing Old Branding: Detaching the Buick elements while minimizing impact on the building’s exterior.
- Restoring the Exterior: Introducing new aluminum panels on the building’s face to offer a clean, refreshed surface for the new elements.
- Repositioning and Mounting: Placing the GMC emblem centrally to ensure ideal visibility and aesthetic appeal. The update retained the illuminated channel letter format, keeping the dealership’s facade inviting and modern.
Update Benefits
This makeover provided several immediate advantages:
- Aligned Brand Presentation: The new exterior accurately mirrors the dealership’s current brand offerings, setting correct customer expectations.
- Elevated Aesthetic Appeal: The central positioning of the GMC emblem against new aluminum panels significantly boosts the dealership’s curb appeal, attracting more visitors.
- Durability and Nighttime Visibility: Continuing with illuminated channel letters offers enduring visibility, essential for attracting evening traffic.
Choosing G-Force Signs & Graphics
Opting for G-Force Signs & Graphics for this project allowed Scranton Motors to benefit from our deep understanding of brand transitions and the technical aspects of updating a building’s exterior, especially when incorporating illuminated channel letters. Our dedication to excellence, meticulous attention, and client-focused approach ensured a smooth and impactful update for Scranton Motors.
Drive Your Brand Forward with G-Force Signs & Graphics
The transformation at Scranton Motors in Vernon, CT, showcases the impact of well-executed updates on a business’s external presentation and its ability to attract customers. Whether facing a brand change, refreshing your business’s look, or needing new exterior features, G-Force Signs & Graphics has the expertise to realize your vision. Reach out today to discover how we can assist in propelling your brand forward with custom solutions tailored to your requirements.
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