Best practices for channel letter sign design
Channel letter signs are an ideal choice for any business who wants an eye-catching sign mounted to their building. With a great deal of customization options, three-dimensional qualities and the ability to be lit for visibility at all times, it’s no wonder so many companies turn to channel letters to identify their storefront.
Channel Letter Sign Tips
Our sign company is based right here in Connecticut and we have been serving the needs of South Windsor and the surrounding areas for years. We specialize in channel letter signs and the tips listed below will ensure your signs look great and perform well.
Font
Remember to view your sign as your consumer would. People must be able to read and understand the sign in a split-second, so readability of the font you choose is key, and simple fonts perform the best. Sans-serif fonts are best for illumination, because the small points of serif fonts are difficult or sometimes impossible to light.
Face Color
While you always want your sign to match your branding, darker blues, greens and burgundy can absorb color and lead to a difficult to illuminate sign. If your branding features these colors, consider using them as accents rather than the main letters.
Letter Outline
If your text has an outline, better known as a stroke in the design world, ensure it is large enough for an LED strip to fit inside, usually 1.5” or larger.
Contrast
Consider the color of the building you are mounting the sign to, does your proposed design pop and catch the eye of passers-by? We’re always happy to provide a proof of the sign mounted on the building prior to production, which can go a long way in determining if the contrast is sufficient.
Mounting Surface
This applies to signs with reverse or halo lighting behind the letters themselves. If the surface is jagged or textured, or is a color which will blend in with the sign, consider installing a backer to really make the sign stand out.
Position
Some clients have a set position on their building where a sign can be installed, but if you own the whole building then carefully examine where the sign will be seen the most. This is another instance where a mock-up can be beneficial.
Letter Size
Speaking of mock-ups, it’s important to envision the sign’s size before installation. The last thing you want is a sign which is too small to be seen, so work with your sign provider to determine an appropriate size which will be legible from the most high-trafficked area nearby.
Illumination Quality
You want your new sign to stand out at any hour, so selecting bright LED lights from a reputable dealer is very important. Dim lights or ones with a propensity to go out often will ruin the effectiveness of your sign.
Partner with G-Force For Your Next Project
G-Force Signs & Graphics, a local company based right here in Connecticut, would love to partner with you for your next project, whether it is for a channel letter sign or any other need you might have.
If you have questions or want to get started, give us a call or stop by today!
To learn more about exterior channel letter signs, visit our website by CLICKING HERE.
Useful Links
For more information or to contact us for a Free Consultation: CLICK HERE.
Check out some of our Reviews: CLICK HERE.
Give us a call today and let G-Force Signs & Graphics in South Windsor, CT to find a creative solution for your company’s signage needs today!
