Repetition is one of the best ways to build your brand identity, regardless of what your company does. This is the purpose for companies using different forms of advertisement. You will see company logos on billboards, in magazines, on TV and you’ll hear the same slogans on the radio. This practice builds your company’s brand identity with the repeated exposure to your information.
One of the most cost effective methods of advertising in regards to cost per impressions is vehicle graphics, especially if your company has a vehicle that is on the road daily. USA Mechanical & Energy Services in East Granby, CT takes advantage of this by having a consistent look for the vehicles in their fleet.
Simple But Effective
It doesn’t always take flashy graphics to get your point across. Simplicity can help your brand image. This is an approach that Apple uses while branding its company. They use a clean approach to their brand where everything has a purpose that is direct and to the point.
USA Mechanical & Energy Services uses the same theory for their fleet graphics. The simple design they use is easy to read while being direct and to the point. The content and layout used makes finding the necessary content effortless while maintaining the company’s brand identity. Potential clients will have no problem identifying who they are, what they do, and how to contact them.
A Subtle Touch of Color
Sometimes a minimalist approach to design can bring a lot to the table. The statement “less is more” carries a lot of weight. While creating a design layout the use of negative space is just as important as the design elements used. As a result, simple design elements can drastically change the design. If used properly they can make it easier to identify important information.
USA Mechanical & Energy Services uses a blue reflective stripe across the bottom of the box. This carries around the back and onto the sides of the cab. The placement of this strip allows for a separation of content. The logo and contact information is naturally grouped together and the list of services seems less like a group of words and more like a design element making them easier to read. An added benefit of the reflective properties of this stripe is the added nighttime visibility of the vehicle.
Sign Solutions to Fit Your Needs
G-Force Signs and Graphics in South Windsor, CT can assist with all of your fleet graphics and marketing needs. Get your business noticed with attention grabbing signs and thought-provoking graphics, regardless of your location. We can also help with all levels of signage needs such as: outdoor signs, indoor signs, banners, vehicle graphics, window graphics and more.
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Give us a call today and let G-Force Signs and Graphics in South Windsor, CT find a creative solution for company’s signage needs today!
