According to the Outdoor Advertising Association of America (OAAA), over 46,000 car wraps were made already this year. But how many of those are visible at night?
Unless vehicles have electroluminescent (EL) car wraps, outdoor advertisements are visible only by day. So few EL car wraps exist in the United States that any car wrap with EL could very well stand out above the competition just by being on the road.
Electroluminescent car wraps are transforming the way we advertise to motorists, passengers, and pedestrians. Palladium Signs proudly offers these eye-catching custom graphics, and we’ll wrap your next project with it quickly, affordably, and efficiently.
What is Electroluminescent?
Electroluminescence is a material “produced electrically, especially in a phosphor by the application of voltage.” It gives the graphics a deep light in response to electrical currents. Because of this, EL is much more visual and noticeable than mere print-based solutions – and, it’s ultimately more affordable than LCD or LED-based graphics.
Additionally, where LCD could prove to be difficult in application, we can install EL to seemingly any surface with the guarantee that it’ll adhere firmly and securely. EL is incredibly durable and, like our other vinyl wrapping, fully weather resistant.
With our EL car wraps, you can rest assured that your message, graphic, and advertisement could stand out beautifully – especially at night, making your brand appear more striking than ever.
The Need for EL Vehicle Wraps
It’s a fact that choosing car wraps over a paint job will allow you to maintain your vehicle’s original paint, thus preserving resale value. Don’t forget that a high-quality paint job can cost upwards of $10,000, depending on the size and quality of the paints. EL wraps, however, stand to save you anywhere from 50 to 70 percent. And unlike paint, which will be affected by sun exposure and rain, EL wraps are very sturdy, strong, and even act like a protective shield.
The highest value with EL advertising is that they are visible at night, when a regular wrap is not visible. In fact, since the U.S. market is only beginning to see these, your wrap could stand out even more, because few companies have EL vehicle wraps.
The numbers do not lie. There are a host of studies that confirm car wraps and fleet graphics are the single most cost-effective advertising available. Even a single city truck with graphics can generate up to 16 million visual impressions a year – and that’s without EL.
So don’t just imagine the possibilities. Electroluminescence isn’t a concept. It’s a reality, and we want it to be your reality.
Let Palladium Signs help you implement the future of vehicle wraps and fleet graphics!
