Bawarchi Indian Cuisine is excited about opening its newest location at 7284 West 121st Street in Overland. Famous for its more than 30 biryanis featuring rice, meat, fish, and vegetables, the eatery is sure to attract a lot of attention. However, before throwing open its doors, the management team contacted Prairie Fire Signs and Graphics to commission two restaurant channel letter signs and logo boxes.
Marketing, Branding, and Wayfinding Functions Rolled into One
We consulted with our client to create a sign that will draw in the crowds. Since Bawarchi Indian Cuisine operates a chain of restaurants, we were able to work off the specs the client already had in hand. Our technicians ensured a perfect color match for the signage product. Doing so was particularly important with the logo box that features gradient color changes.
We started with a set of channel letters that spells out the company’s name. Next, we added a rectangular lightbox cabinet right underneath, which underscores the restaurant’s niche. Finally, we created a round logo box that complements the appearance of the channel letters. Our installation experts ensured that the combination of style elements would be perfectly centered on the façade. Now, passersby cannot help but take note of the eatery and its niche.
Taking Advantage of the Versatility that Channel Letters Bring to a Façade
When you consider the types of building sign solutions for your restaurant, you have various options. Examples include lightbox cabinets, dimensional letters, and channel letters. The latter setup is a favorite among members of the local business community. The channel letter setup owes its popularity to its range of illumination options
- Front-lit letters. The built-in LEDs illuminate the sign from the front. The light shines brightly through the boldly colored facings. This presentation makes your corporate colors stand out.
- Halo-lit lettering. In this scenario, we close the fronts and instead allow the illumination to escape through the backs of the letters. Doing so results in a halo effect that bathes each letter in a subtle, soft glow.
- Combination lighting. Some business clients have had excellent success with a combination of the front and halo-lit setups. After dark, this combination results in a visually stunning effect.
Do You Need Restaurant Channel Letter Signs and Logo Boxes in Overland Park KS?
The experts at Prairie Fire Signs and Graphics welcome the opportunity to assist your company with its signage needs. We serve the business communities in and around Overland Park, Kansas City, Shawnee, Lenexa, and Lawrence, KS.
