Recently, ServiceMaster-SRM made headlines by relocating its facility to Shawnee. One of the reasons that made the property at 8450 Cole Parkway an ideal option is the proximity to a major interstate. What the recovery experts needed next was a building sign that would be clearly visible even at a longer distance away. Our sign shop assisted the company with dimensional letter building signs in Shawnee, KS.

Branding a Location with Dimensional Letters and Logo Style Elements

[caption id="attachment_1517" align="aligncenter" width="545"] The finished project![/caption] Our design team created signage that would be identical to the corporate persona the firm displays on its website. Doing so is instrumental for successful branding. As a newcomer to the local business community, taking this step is vital for building name recognition and assisting the customer with brand awareness formation. The team began with site preparation. Technicians had previously manufactured the style elements that we would install on the façade near the entrance. Next, the installers mounted the parts of the signage to the building’s front, where they address consumers and delivery drivers. Since there are two entities to the firm, we ensured that both corporate displays are true to their brand requirements.

Why Choose Dimensional Letters?

[caption id="attachment_1518" align="aligncenter" width="544"] Installing the sign![/caption] The ultimate dimensional letter is the channel letter. That said, you might pick metal, acrylic, or outdoor-rated sign foam for your display needs instead. The goal of the signage is two-fold: branding and wayfinding. Visitors to the location should be able to identify the name of your business from a distance. As they come closer, the intricacies of the brand presentation come into view. This involves the display of your iconic font, the elements that make up your corporate logo, and the color palette, which differentiates you from others in your same niche. The selection of dimensional letters also enables you to allow for some shadow play on the façade. With the right lighting in place, it can be quite impressive. While channel letters feature built-in illumination, standard dimensional letters do not. If you already have façade lighting in place, we can help you aim the light sources for the best presentation. Some business clients also had excellent success with aiming floor-mounted spotlights at the building sign.

Commission Your Building Signage Today

[caption id="attachment_1520" align="aligncenter" width="551"] Prepping the building for sign installation![/caption] What could your company’s building front look like with a new set of dimensional letters? Are the ones you currently have in place old and need to be replaced? Maybe you made some changes to your brand identity and now need your sign to catch up. Learn more about dimensional letter building signs in Shawnee, KS, by discussing your ideas with our sign shop today.