Most people agree that insurance company advertisements can be some of the most creative television ads these days. From cute and clever animals, to clever jingles to scary and hazardous characters, these ads get our attention.  Often the advertisements try to get your attention by promising a cost savings, while in other cases, the goal is to gain your trust by conveying how much knowledge the insurance company has with regards to what kinds of losses can happen.  In any case, these ads make big impressions!

Why do insurance companies advertise so much?  Generally, most people will not change their insurance carrier often, so insurance companies tend to keep their new policyholders for a long time.  Spending a lot of money on advertising turns out to be a good investment for them.  Let’s face it, shopping for insurance is tedious and you have to provide a lot of information to get detailed and accurate quotes.  At the end of the day, most of us do not want to do this very often! 

What’s the best insurance company?  This questions is best answered by determining what kind of exposure you have.  For those that may only need car insurance for one vehicle that doesn’t get driven much, the right insurance company may be different than for the policyholder that owns a home and more than one car with young drivers in the house!

Bottom line – there can be more than one good insurance carrier to meet your needs.  As an insurance broker, we work with many different insurance companies and will help you understand your exposure and solidify a coverage package to not only meed your needs today, but in the future as well. We not only take the time to identify your exposure, we explain the features and benefits of the different types of available policies.  Please give us a call today.

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