Have you ever walked past a retail store or commercial business and thought, “I have no idea what they do”? Chances are, the business was lacking proper signage, leaving the passerby questioning what they were all about. In the modern age of short attention spans, it is crucial for businesses to capture people’s attention quickly and effectively. A simple and affordable solution to branding and advertising your business is by using custom window graphics. Here are 4 reasons you should consider window graphics for your business:
#1 Create Buzz and Curiosity – Full-coverage window graphics are not only eye-catching and informative, but they also create curiosity for what lies behind them. Launching a new business or product? Temporary window graphics are a great way to tell your story and create buzz about your business! Take a look at these large-format window graphics we created for Lagree Fit in preparation for their grand opening.
#2 Highlight Brand Identity and Messaging – Windows offer prime real estate to further brand your business and communicate critical messaging. With window decals, you can highlight your business’s key product offerings, display your company tag line, or show off an artistic edge. Kick your branding up a notch and give your customers a better sense of who you are. Take for example this storefront display by Shoe Lounge. The purposefully placed window decals highlight their logo and tagline in a cohesive, modern design.
#3 Highlight Sales and Seasonality – The ease of installation and removal make window graphics a perfect solution for temporary branding. Window graphics can be used to promote product releases, holiday specials, store-wide discounts, or any temporary offering. Our client, Haagen-Dazs, took full advantage of their window space to advertise their seasonal smoothies and ice cream treats.
#4 Create Privacy – Made from opaque vinyl, frosted window graphics create privacy while allowing natural light to shine through. Use them to create privacy for conference rooms, individual offices, or to filter out harsh sunlight. Check out this indoor window graphic we created for Pure Care Pharmacy. It adds a fun design element to the space while providing complete privacy!
The versatile and customizable nature of window graphics makes them a popular sign solution for every business. Whether you’re looking for custom window decals, large-format window graphics, or frosted vinyl, Sign Distinction is here to help you with your next project. Contact us today to discuss your signage needs!