Displaying a logo for your business is a vital move toward successful marketing. Your logo design will be the first thing customers or clients will recognize when it comes to identifying your brand. Therefore, investing in the perfect logo for your business is one of the most important moves a business owner or a large company’s marketing department should make. The initial consideration a company must have when developing a logo is its purpose. For instance, a logo design meant for a website may be altogether different from a logo design used to make promotional items like pens or tote bags. If a company’s logo is intended for all-around use, they must think about how it will look in all genres of advertising whether on a billboard, letterhead, or website. In addition, logos that are eye-catching, can be easily reproduced, and can serve a variety of purposes, would be idea. Above all, a logo will represent the company and create brand recognition. Therefore, a logo must symbolize the image a company wants to portray to the public. For instance, an architect’s logo design would be more conservative, whereas a toy company would have something more lively and colorful. In addition, a logo design should be interesting to the company’s target audience. If a company is selling furniture but customers mistaken their logo for a restaurant business, this will lose customers and revenue as well. Consequently, time must be given to who the target audience is before a logo will create brand recognition. If the target is a middle class audience, a logo design will be entirely different from a company who promotes vacations on luxury yachts. If a logo design falls short of catching the attention of the intended audience, a business will be overlooked so they must create a logo that fits their brand exclusively and capture the awareness of their target market. Finally, a logo design must be original. If it is close in appearance to other logos there will be confusion about a company‘s brand. In a way, this is no different than sending business to another company, for free. A logo design should set a brand apart from other varieties, it should communicate to the public that their business is something they should pay attention to. When these steps are taken, it is the commencement of brand recognition.