Used to convey a particular message to a group of targeted audience, illuminated signs have become an integral part of any business. In short, signage can be defined as a visual graphic created to convey particular information to people. It is the pictographic presentation of your voice which is convincing enough to attract attention!
The origin of signage dates back to ancient times. Ancient Romans and Egyptians were known to use signs. Romans raised columns along different roadways and etched numerals to guide visitors and travelers to Rome. The usage of signs became popular in England in 1389 when King Richard III asked landlords to put up signs outside their estates. People from noble lineage adapted badges as a mark of recognition, class and respect.
The popularity and demand of signage increased during the 19th century. Some great artists like Demeter Laccataris were experts at painting signboards. The need for illuminated signage increased due to business houses like coffee houses, pubs, and operas which were open at night. Featured in several Hollywood movies, one of the most remarkable signage locations is One Times Square in New York City.
Illuminated signs help you to communicate and inform through graphics. An attribute of any good signage is simplicity and creativity. Often, complicated and exaggerated signs fail to convey the intended message. On the contrary, customers get confused. Signs are also used for advertising and promotional purposes as well as for personal reasons. For instance, banners and graphic signage is also created for various events like anniversaries, birthday parties, festivals, etc.
Selecting a signage company
Select a signage company that turns your imagination and concepts into vibrant, arresting and dynamic graphics which will be ideal to promote your services and products. If you are celebrating any personal event, their banners and signs should be able to extract appreciative comments from people.
Always select a company that ensures the use of eco-friendly colors and inks for creating banners and posters. Their customer service is prompt and a group of dedicated staff should always be around to meet your demands and needs. They must utilize the latest digital printing technology and produce unique and customize signage as needed.
Types of signage
Signs and signage vary in shapes and sizes. Depending on their use, their coloring, texture and materials also vary. Cultural differences also matter in the creation and usage of signs. For instance, signs used in France differ in size and shape than those found in the United States. There are varied types of signage like ADA signage used for ramps, exits, restrooms, stairs, ATMs, etc. Then, there are A-Frames obtainable in wood, metal and plastic used mainly outdoors.
You will also find banners – grand opening banners and blade banners which are colorful enough to capture people’s attentions. Cabinet signs are perfect for business purposes and are at times customized with neon or LED lighting. Channel letters can be used by organizations and companies, especially on the exterior wall of a building. Graphic signs also come in form of banner stickers and peel of decals and labels.
You can also get signs like door and window lettering, event signage, electric signs done with the help of LED or neon lighting and engraved signs etched carefully on wood or nameplate. Graphics can be etched on vehicles and is known as fleet lettering. Other forms of signage includes floor graphics, magnetic signs, monument signs, parking lot signage, political & real estate signs, sandblasted signs, wall murals, illuminated signs, wallpaper, posters / easel signs and plaques to a name a few.
