When you are hoping to advertise for your business and you are using business signs you have got to use the most effective means necessary. Just throwing up a sign with your businesses name on it doesn’t really efficiently or completely convey your message. Consider the following five tips for how to effectively communicate your businesses message using business signs.
Who Are You: Before people are even going to consider coming to your business they need to know that you exist. One of the most important questions to answer then first is who are you? The name of your business along with a slogan, catch phrase, or taglinemay stick with some. If you’re the third generation in this business you might mention that. Or if you have been “in operation since…” and the year is some substantial period of time in the past, that’s good for consumers to know. That means that not only do you know how to operate a business over the long term but you have been providing the community with goods or services which have been well-received.
What Are You Selling: Maybe as important as who you are is the question ‘what are you selling?’ If you’re something generic like a sporting goods store that’s fine, but if your business specializes in something that is also a good thing to communicate. If for example you are the only sporting goods store in your county to sell regulation soccer equipment that may be something worthy of communication on your business sign.
Why Should People Choose You: This is something which is a little subjective but certainly no less important. You may have already answered this question in the last two points (i.e. you sell something which no one else does or you have been in business for a significant period of time). However if there is some other reason which people should choose your business this is a good thing to communicate. Maybe this portion of your business sign is where you add in your clever tagline.
Where is Your Business: People may be walking past your business but it’s also helpful to remind them of where they are. You could be attracting a customer who’s driving past; to have a clever reminder on your business sign (like “across from the clock tower” or “third stoplight off exit 3”) this can be something which can stick with your customer.
Immediacy: Now that they know who you are, where you are, what you sell, and how long you’ve been in business, the last message your business sign needs to communicate is why they need to visit your business now. What is it about this moment which makes customers reading your business sign have to come visit you right now? It may be something enduring (“voted the best breakfast five years running”) or something seasonal (“mackinaw peaches only available these 2 weeks”) but effective business signs will communicate to your potential customers why it behooves them to walk into your store right now.
When it comes to your business signage, addressing these five points can really help add some fire to your business. Of course you need to work with a partner who can help you craft these words as well as put together the business signs your business needs. Don’t settle for anything less than the best.
