Billboard advertising has been used for many years, and has lost some impact because this type of advertising is so common that it fades into the background. There have been restrictions placed on billboards along highways, primarily due to the opinion of the public that there are so many they obstruct otherwise scenic views. A relatively new and less expensive form of advertising takes the form of vinyl wraps for cars and trucks of all sizes.
Advertisers who use car wrapping to get the message out report that this type of ad reaches more viewers at a lower cost than any other type of advertising. Companies that have used car wrapping as a form of advertising report several advantages, including the fact that a vinyl wrap does no damage to the vehicle paint, as well as the ability to leave the wrap on for just a short time or up to several years. The wrap can be applied to the smallest car or an area as large as a semi-truck trailer. Most people have noticed various types of vehicles that present a graphic message, and state that they are more likely to remember this type of advertising than a billboard ad.
Some companies have standing offers to pay anyone who drives their car in a metro area every day to install a car wrap on their vehicle. Since the paint is not damaged when the wrap is removed, many people are open to this option. A contract determines the time period the wrap must stay in place, and the company covers all the expense of the installation and removal of the car wrap.
When you take into consideration the fact that this type of ad costs less, has a high impact and is less intrusive into public spaces, perhaps we will see fewer billboard ads in the future. Car wrapping is one advertising development most people can support with enthusiasm.
