
How big do me letters need to be in order for people to read them?
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It depends on two criteria: how far and how long? How far is the viewer from the sign, and how long are they going to be viewing it?
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The general rule of thumb is 1—€ of height for every 10—€™ of distance is the minimum you need to make something legible. If a sign is meant to be read from 40—€™ away, you will need at least 4—€ high letters to make words easily readable.Â
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At our facility we have a line on the floor that marks 40—€™ to a banner on the wall with letters at different heights. Though I can read the 2—€ and 3—€ high letters, I would have to squint or focus hard to read words in those heights.
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How much time someone has to read your sign will also determine how large to make the letters. If your sign is going to be located 40—€™ from where it is going to be viewed, but it is only going to be viewed for a few seconds; then 4—€high letters are not enough.
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Pop Quiz: Which banner is going to have more information: an 8—€™H x 28—€™W (224 SF) banner located 10—€™ off the ground at an art fair with constant pedestrian traffic, or a 12—€™H x 40—€™W (480 SF) banner located on the side of a warehouse facility located 300—€™ from an expressway? The 8—€™x28—€™ art fair banner has a lot more information—€”people are closer, and have more time to read it. The 12—€™x40—€™ banner has three things: the name of the leasing company, —€œFOR LEASE—€, and the phone number.
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Once you know how far and how long, we can figure how big. Once we know how big, then we can determine how much information can be used.
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