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Salt Lake City, UT

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Salt Lake City, UT

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Why the Variety in Banners and Flags?

This last summer I was able to attend a garden show and couldn’t help but notice all the different ways companies tried to attract customers. I noticed that no two stands were alike, that they differentiated themselves with many types of banners and flags. Here at Visibility Signs and Graphics we offer quite a variety of these, but it can be confusing to know what type might be best for you. In this post we will discuss some of the different types of banners and flags combined with brief details.

Indoor Banners and Flags

Where: best used when positioned parallel to storefront windows, indoor banners can attract the attention of those passing by on the street.

Why: they are a great way to attract attention from potential customers. It is a great way to inform them on any new promotion. Banners can be easily customized toward your business to attract your target audience and come in many shapes as well as sized.

Outdoor Banners and Flags

Where: best used outdoors at events to market your business. Often found in a variety of fabrics, these products offer high resistance to nature’s elements.

Why: they are a great way to attract attention at different outdoor venues such as community events. Potential customers can see them from afar and inquire about your services.

Types of Banners

Pull-Up Banners – also called pop up banners they serve the purpose of being extremely portable. They are great for indoor use and can easily be packed away for future use.

Fabric Banners – also known as polyester fabric banners, these are extremely durable. They are often used outdoors but can used inside for window displays or table cloths at a booth. Different types of fabrics can be selected depending on what you prefer. Some fabric attributes include stretch and shine. Often made with dye sublimation techniques there is a great color durability that follows. This durability happens because the ink is converted into a gas during the process which allows it to to fuse better with the fabric.

Poly Knit Fabric – this is a more and less stretch type. Often used at trade shows the more stretchy are used for tables while the others are hanged from the ceiling.

Poly Satin Fabric – these fabric is quite different and one reason is because it wrinkles easily. They are very much canvas like materials.

Mesh Banners – these are often used in construction. They are typically used to set up boundaries to signify caution to others. With lots of hole in them, they are great for high wind areas. Instead of getting a bowing effect, the air will pass through and keep your sign readable.

Vinyl Banners – also known as PVC. Polyvinyl banners are the most popular style today. They are recognized as being highly durable! They can be used both inside and out and are rather affordable. Vinyl comes in different levels of finish, commonly gloss and matte. Gloss is usually used outside. Another selling point is that they are extremely light weight.


Types of Flags

Feather – commonly used for indoor promotions.

Teardrop – commonly used for business grand openings or sales events.

Angled – indoor and outdoor use, often used for storefronts.

Rectangular – larger are flags that give you room for more information. They are highly visible from pretty much anywhere.

Air Dancers – outdoors, often used for portable businesses at events such as snow cone stands.

I hope this information will help you make a more informed decision the next time you’re in the market for banner or flag. Feel free to call us at Visibility Sign and Graphics to ask any questions in regards to the different types as well as anything in regards to your advertising needs.


“Best Sign Company in Salt Lake City, UT”

Top Rated Local Custom Sign Shop / Store / Business

Salt Lake County: Salt Lake City, UT


“Best Sign Company in Salt Lake City, UT”

Top Rated Local Custom Sign Shop / Store / Business

Salt Lake County: Salt Lake City, UT


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