It’s the night before the trade show and you’re hopeful to meet potential clients that have yet to hear about your business. It can be both exciting and at the same time intimidating. These events can often be packed with up to and over a hundred vendors. Near Salt Lake City there are lots of well know exhibitions at the South Towne Expo and Salt Palace Convention Centers. Often these trade shows can be loud, people packed, and full of competition. This is when you ask yourself, “How do we differentiate ourselves?” What an intimidating and stressful question to pose. At Visibility we know that your brand is as unique as you are and that’s why we suggest using a banner.
Banners are perfect for both large and small exhibits. Here is an example of one that was used in the Salt Lake City area.
No Smirk, Banners Work
Here’s the nitty gritty about why banners work and how they can help you increase revenue!
- Marketing: Showing up to an exhibition doesn’t mean that the center is responsible for all marketing efforts. Sure, they might advertise a little bit here or there, but rarely if ever do they provide signage. Adding a banner will help boost the advertising you have already done.
- Print: A trade show oftentimes markets to clients that are different than those on-line. This is why they want to meet your company face to face. Even though the Internet has been around for a substantial amount of time, good old fashioned trust is often established by meeting in person.
- Logo: Displaying your brand face to face helps others recognize your organization. There is value derived in your logo, it represents who you are and clients will look for it. Making room for branding display on banners is not only a good idea, it’s essential if you want to be seen.
Combat Fishing: Stiff competition and limited space is often the case at trade shows near Salt Lake City. If you’re going to be next to someone make sure that you’re presence is known! It might seem funny, but big banners attract big clients.