When the Home Builders Association of Central Arizona needed a new Lobby sign for their reception area they chose Blue Chip Signworks to make it happen.  A business logo sign in your reception area or lobby is often the first impression a client receives about your brand and what you stand for.  HBACA wanted a lobby sign made with brushed aluminum. The Letters are laser cut from the aluminum.  The fonts used are clean and professional.  The sign has aluminum returns in the cutouts making the sign look like a thick block of brushed aluminum.  This sign projects a solid, well made feel and shows technical sophistication.  Although the sign is not lit, it is positioned to take advantage of available light to capture the attention of those who enter.  Centrally positioned on the wall behind a solid, modern, well organized reception desk, the brand image is clearly established. This sign is constructed of individual 3D letters mounted on the wall.  The logo itself is more playful.  The style is much less formal, but still conveys a sense of sophistication and a clean, "well manicured" look.  The sign sets the expectation that clients will be treated with care and get the look they want, but have a good time while they are there. When investing in a lobby sign think about two things:  What is the first impression the client has upon seeing the sign and second, what is the expectation of your company that the client develops after viewing the sign for a few minutes.  Lobby signs are ultimate display of your brand and a sense of pride for the whole organization, and when done correctly, help to build brand loyalty with your clients. Blue Chip Signworks is a full service signage provider, based in Ahwatukee, Phoenix, AZ.  We specialize in Business Logo signs for the lobby or reception area.  We love to work with our clients to create the atmosphere in their lobby that reflects who they are and what their brand stands for.