Wondering how to use different colors at your tradeshow display? Here are some interesting things you need to know about display colors that can help you out!
Creating the right ambiance is an integral part of making a solid impression on the attendees at a tradeshow. Choosing the right colors for your graphics, signage, and trade show display will play a subtle yet effective role in delivering your message to your target audience.
With that said, you can’t expect to have the same themes for every tradeshow that you participate in since in every show you’ll have different goals and objectives. Similarly, your target market will also differ based on different events. This is why you need to use the right colors at the right time to make use of color psychology to leave a lasting impression on the event attendees.
After all, different colors tend to evoke different subconscious emotions in people and the right use of colors can potentially help you impress your prospects. So, make sure to choose the colors of your tradeshow display with great care.
Here are some general tips about various popular colors that can help you choose the best colors for your tradeshow display:
Red is an interesting and bold color that inspires excitement and passion, however, it also conveys danger. So, it’s best if you use red for borders or lettering rather than making it your standout color.
Orange is a lively color that exudes exuberance, which makes it perfect for product launches. However, make sure that you don’t go overboard with the orange color.
Yellow is an uber-bright and cheerful color that elevates one’s mood. However, it can subliminally make people cautious as well. So, don’t use yellow when promoting a progressive or ambitious idea.
Green evokes a calm, relaxed, and cool atmosphere. It’s ideal for when you want the tradeshow attendees to feel comfortable about your brand and products.
Blue is a tricky color because it represents loyalty, stability, and wisdom, but it can also represent sadness and unhappiness— two feelings you don’t want people to associate with your brand.
Purple signifies dignity and royalty. You can indulge in the usage of this color if you enjoy a good standing as a reputable brand in your industry or if it goes with your product theme.
White signifies a clean and well-organized attitude. It works perfectly in combination with other colors; it provides a nice balance for bolder colors such as red and orange.
Black is a sleek and modern color, however, it can evoke negativity. So, make sure to use it carefully in your tradeshow display.
The key takeaway is that colors have psychological, subconscious undertones that can affect your prospective clients. So, make sure to choose the color of your tradeshow display as carefully as possible. Choose colors that optimize your overall theme and support your goals.