Are you sure your indoor and outdoor signage are error-free? Take a look at these common signage mistakes businesses make.
Business signage is a huge investment that’s meant to help your store or facility stand out and be noticed by potential customers. After putting so much effort and resources in a sign, you expect to see improved brand recognition and loyalty. Certain mistakes in displaying your signage, however, can harm your brand image rather than improve it.
Let’s take a look at some common signage mistakes business make:
Mistakes pertaining to installation can be quite embarrassing for any business. At some point in your life, you must have seen letters on a store sign placed upside down or backward. For an inexperienced installer, it can be hard to tell which way is upside down for letters such as S, K, B, H, and C and backward for letters like M, W, and A. To avoid such errors, obtain a paper template of the signage letters.
If your business operates at night, the worst mistake you can commit is to have insufficient lighting. An unlit or poorly lit signage simply undermines the visibility and noticeability of the signs, killing the real purpose of signage. If your potential customers don’t notice your restaurant or store, you won’t be getting new customers.
To ensure that your message is seen by passers-by during the night, consider using illuminated signage options such as lamp lit or backlit signs.
Including Too Much Information
You don’t want to confuse your audience or make your signage less appealing, do you? Stuffing too much information in your signage does both. Providing as much information as possible to your customers sounds great, but it might prevent the viewers from understanding your underlying message.
To make sure that people immediately understand who you are and what you offer, limit the information you include on your signs and make sure it is clear and concise.
One of the most common pitfalls associated with business signage relates to the readability factor. Using small letters for a store in front of a busy, crowded street makes no sense. Likewise, using gigantic blow-up letters on the side of a building won’t do you any good.
You should always plan your signage while keeping in mind the viewing distance. Moreover, keep in mind the backdrop behind your sign. For instance, a sky-blue sign will be difficult to read against a blue sky backdrop. To ensure readability, make sure your signs stand out from the background.