Wondering what role digital signage plays during the COVID-19 pandemic? Read on to find out!
For a few years now, digital signage has been enhancing the customer experience, positively affecting marketing strategies, and boosting the sales and revenues of businesses in creative ways. It provides companies with various benefits in the form of vibrant displays that are highly attractive and successful at drawing customers’ attention.
Companies use digital signs to reduce perceived wait times in busy offices. They also use them to send out customized, targeted messages to their audience at a moment’s notice. These messages cater to the exact needs and wants of your customers and are delivered at the most appropriate time. This allows businesses to gather quantitative data in the form of consumer behavior patterns, which they use for sharper, more tailored marketing campaigns.
With that said, the COVDI-19 pandemic has surely changed the way that businesses are operating and every industry is trying to find its new normal today. In such an uncertain climate, digital signage has played a key role in facilitating businesses by helping them keep their customers and clients informed.
Let’s explore the importance of digital signage during the COVID-19 pandemic:
Digital Signage Continues to Communicate Prevention Measures
For businesses that have remained open during the COVID-19 lockdowns, such as healthcare facilities, pharmacies, government offices, supermarkets, etc., digital signage has played an essential role in communicating preventative measures quickly and effectively. Strategically-placed digital signs repetitively disseminate helpful and vital health and safety information in real-time to keep frontline employees and customers safe during the pandemic.
Digital Signage is Being Used as a Wayfinding Solution
Similarly, digital signs have also been used as interactive wayfinding stations during this time. They have helped direct patients, visitors, and families to their intended destinations in hospitals and government offices effectively. This has helped enhance the social distancing efforts, reduced the time spent by visitors searching for their destination, and curtailed human interaction to keep everyone safe.
Digital Signage for Queue Management
Grocery stores and other such businesses have used digital signage for queue management tools that have optimized customer flow. These signs flash estimated waiting times that keep the waiting customers sane and allows them to move about without making long queues outside.
Some stores have ingeniously integrated digital signage with their POS, which has enabled them to advertise all available essential items, such as hand sanitizers and the purchase limits on them. This has greatly helped reduce customer frustration and crowd influx.
Digital Communication
For other businesses such as retailers that had to close their shops and stores due to the pandemic, digital signage has become the ideal channel to stay in touch with their consumers. These companies are using digital signs to post ads that direct their audience to their online sites and keep them updated about their reopening plans.
These companies are also using digital signage to spread safety precautions against coronavirus. Additionally, they use this unique channel to connect with their audiences by spreading positive messages and hope in this crisis.
Nowadays, when the spread of the right information can save lives and prevent the spread of COVID-19, digital signage has played a vital role in broadcasting this content. It continues to keep healthcare providers, frontline workers, employees, and consumers safe while offering an audiovisual medium to keep customers engaged. Given its importance and use during this crisis, custom digital signage surely is the ideal solution for your business during the current times!
If you want custom digital signage for your business, visit our website today!
