Looking to make the most out of your digital signage? Be sure to incorporate these key design elements into your digital signs.
No matter how amazing your digital signage template is or how well it is positioned, your screens won’t effectively draw attention if you fail to include some key design elements. When you are designing your signs, you will have to be creative in delivering content and ensure that your digital signs are sufficiently interactive.
Here are a few tips that can help you design vibrant and entertaining digital signage:
Graphic content, such as videos, is not just important for web design, but they are also incredibly effective in digital signage. People are constantly exploring their surroundings while walking in offices, healthcare centers, colleges, etc.
Videos add an element of interest in your digital signage content. A potential customer may not glance at a static image but would immediately turn to see the animated content on a digital screen. Hence, make sure you are leveraging videos in your digital signs.
Live Internet Feeds
Another tremendous idea is to display live feeds through digital signage. If you have a blog section on your website, your digital signage will retrieve RSS feed from there to show new content on the display screens.
Showing the same content for long periods can bore your clients. New content ensures that you get repeat visitors. Like on the internet, your audience needs fresh content on your digital screens.
To the Point Communication and CTA
This one’s a little tricky because removing unnecessary elements from your digital signs can be tough. However, to achieve the goals of your signage strategy, you will need to make the display incredibly simple and easy to understand.
The content should be displayed in a way that the viewers perceive exactly what you want them to perceive. Another critical element is your call-to-action (CTA). The most effective digital signs will display CTAs in a way that the viewer should immediately be able to spot them.
The use of colors and design should emphasize the CTA so that the viewers do act exactly as you want them to after watching your sign.
The best way to foster engagement through your digital signage is to include interactive elements in your digital signage screens. These are elements that require your audience to select options on the screen to dig deeper into the content.
In other words, you allow them to scan through your digital signage as they would find information on a computer.
However, to attract people and grab their attention, you will need to be creative with the design. Once you’ve come up with a great design, work on its interactivity. The content should not only be insightful but also entertaining for the people using the digital screen.