Sign Company News

Pacific, MO

Sign Company News


Pacific, MO

by: Les Conover

Conover DeSIGNS, Inc.

(636) 393-0665

Pacific, MO – The Latest Signage Trends Businesses Should Watch Out For in 2020

Signage Trends

Are you ready for the innovations expected in the signage industry in the upcoming years? Read on to study the latest signage trends in 2020.

In recent years, the digital signage market has experienced unprecedented growth. According to a Markets and Markets Report, the market is projected to grow from $20.82 billion in 2019 to $30 billion by 2024.

The bulk of that growth is attributed to new technology, the ever-rising customer expectations, and the changing retail landscape.

More and more businesses now have access to a wide range of signage options. Watch out for the following signage trends in 2020:

Digital PrintingSignage

If you’ve recently been to a tradeshow, you must have come across digital printing. More and more building owners are looking forward to using digital printing on custom signs to brand and update designs.

Sign makers have recognized the potential of digital printing and are adopting the most advanced bed printers to product aesthetically pleasing ADA compliant signs that match well with the building design.

To facilitate wayfinding, you may want to add patterns, new colors, or logos. In short, digital printing is rapidly shaping signage to offer the best customer experience in professional environments.

Digital Signage as a Service

As many other services, digital signage is expected to be offered as a cloud-based service. Such a model is perfect for clients who don’t wish to purchase a digital signage solution and take the trouble to maintain their own software servers or permits.

The display part is housed and handled at the client’s location. Common applications of SaaS digital signage include display networks of facilities running 24/7, such as airports, bus stations, railway stations, and digital billboards.

The cloud provider provides the client with 24/7 access to a cloud-based content management server (CMS) and individual software licenses for media players. Clients can manage the display content from anywhere by connecting the screens to any device.

Sanitization Kiosks

With COVID-19 greatly disrupting the retail and hospitality sector, a major cleanliness trend is emerging in the form of sanitization kiosks. Given the persistence of the pandemic, it seems like the signage solution might eventually be adopted by a wide range of businesses.

AI-Powered Signage

Another major trend in 2020 is the utilization of AI technology in signage. AI-powered facial recognition software that scans customers’ faces is expected to be used in the future to offer a more personalized user experience.

If you own a retail store, you can leverage AI to identify the age group of visiting customers and display content accordingly. For instance, you can program the signage to show the latest fashion trends to adults or point kids in the direction of the toy’s section.

AI has a lot of potential when it comes to collecting customer data and determining buying behavior. Expanding on our above-mentioned example, your AI-powered signs will be able to record the number of adults, children, men, women, etc., to help define your core target audience.

While these were the most exciting signage trends for 2020, there’s so much room for development in the signage industry. For sophisticated and future-oriented signage solutions, get in touch with Conover Designs.

Washington, MO – Choosing the Correct Materials for Your Monument Signage

What material should you choose for your monument sign? Here are some common monument sign materials that you can choose from!

Monument signs come in a wide range of materials and styles that have their unique benefits. You must learn about the pros and cons of the most commonly used monument signs so that you can choose one that’s just the perfect fit for your business.Brick Masonry

This is because if you choose a material that doesn’t go with your brand’s theme, then you won’t be able to create the kind of impact that you want the sign to have on your customers and clients. If you know what each material has to offer, then you can make an informed choice for your monument sign.

So, here are the most common monument sign materials that you can choose from:


Thanks to its durable nature, aluminum is a widely used material for monument signs. It’s resistant to rust and offers a modern and clean look to a monument sign for years on end. It’s also pretty resistant to harsh weather elements, which leads to minimal maintenance costs.

Moreover, you can use aluminum to create various shapes, so it is ideal for forming logos and. Even though you can’t light aluminum from the inside, you can use external lights to increase the sign’s attractiveness, effectiveness, and visibility at night.


Just like aluminum signs, plastic signs can also be molded into different shapes. You can use them to create monument signs in any size, and they are specifically useful in creating complex designs and logos. So, if you have a complex and intricate design in mind for your monument sign, then plastic is a great material option that will provide a solid finish to your sign. Furthermore, you can also illuminate your plastic sign from the inside, which will increase its attractiveness.


Wooden monument signs offer a rustic and unique appeal that’s ideal for resorts and hotels. Monument signs made of high-end wood offer a traditional yet chic feel that’s perfect for luxury stores. Moreover, wooden signs are durable and long-lasting.

Varnished wooden signs are quite resistant to the weather as well. With that said, these signs do require regular maintenance to ensure that they remain in top shape. Furthermore, wooden signs tend to fall prey to insects and pests such as termites.

Stone and Brick Masonry 

If you want to build a monument sign that’s made of the same material as the magnificent Taj Mahal, then natural stone is just the perfect fit for your sign. Even though stone and brick are quite expensive materials, they provide an unmatched elegant appearance to monument signs.

The one downfall of these signs is that they’re exceptionally heavy, which means that you’ll have to hire a professional service to get them transported and installed at your location.

Poured Concrete

If you’re looking for a utilitarian signage material option, then concrete is certainly a feasible option. It offers a practical look and is also incredibly durable. Due to its indestructible nature, it’s commonly used to create monument signs for local parks and cities.

In short, there are many types of monument signs. You can choose one that best meets your needs. For customizable and durable monument signs, visit our website today!

Pacific, MO – Let’s Explore the Pros and Cons of Various Exterior Signs 

What are the pros and cons of various outdoor signs? Read on to find out!

There is a wide array of outdoor signs that you can choose from to promote your business. However, only the right outdoor signs can prove to be effective in promoting your brand and communicating the message that you’re trying to give to your consumers. If you use the wrong outdoor signs, then it can derail your entire advertising and marketing agenda. This is why you must learn about the pros and cons of various outdoor signs to make the right signage choice for your business.Digital Signs

Here are the pros and cons of different outdoor signs:

A-Frame Signs


They’re incredibly affordable! Not only are these signs classic, but they’re also a pretty effective form of advertising. They can help direct potential customers to your doorstep. Moreover, these signs are easily customizable, which means that you can create unique A-frame signs that are ideal for your business.


These signs aren’t incredibly noticeable in high traffic areas such as busy streets as they’re not large or tall enough to be seen from far away.

Back-Lit Signs


Even though backlit signs are a bit costly, they are well worth it. With these signs, you can promote your business day and night as they are illuminated from the back. They are also pretty attractive and hard to miss.


Since they are pretty commonly used by businesses for their storefront, your signs can easily get lost in a sea of similar signs unless your business is located at an ideal location and your sign is creative enough to stand out.



Banners work well for all sorts of occasions and you can use them both indoors and outdoors. They come in all shapes and sizes, are easily customizable, and have a wide reach, which makes them a pretty effective signage option.


Large banners can be a bit hard to install due to their bulky size.

Digital Signs


If you want your signage to stand out, then electronic signs will surely do just that. They are programmable and futuristic signs that can easily communicate whatever message you want them to communicate to your target audience.


Digital signs are quite expensive and need plenty of maintenance. Furthermore, they have a shorter lifespan in colder regions.

Reader Boards


Reader boards are an incredibly fun and customizable way to interact with your customers. They are also pretty easy to maintain and are handy for all types of businesses.


The biggest flaw with reader board signs is that even if one piece goes missing or gets stolen, it will affect your whole message and negatively impact your brand image.

These were just a few types of outdoor signs that are used by businesses to promote their brands and products. Make sure to take the pros and cons of each of these signs into account before you invest in any of them.

For reliable, durable, and customizable signs, visit our website today!

Union, MO – Role of Tradeshow Display Colors in Influencing the Attendees

Wondering how to use different colors at your tradeshow display? Here are some interesting things you need to know about display colors that can help you out!

Creating the right ambiance is an integral part of making a solid impression on the attendees at a tradeshow. Choosing the right colors for your graphics, signage, and trade show display will play a subtle yet effective role in delivering your message to your target audience.Poster

With that said, you can’t expect to have the same themes for every tradeshow that you participate in since in every show you’ll have different goals and objectives. Similarly, your target market will also differ based on different events. This is why you need to use the right colors at the right time to make use of color psychology to leave a lasting impression on the event attendees.

After all, different colors tend to evoke different subconscious emotions in people and the right use of colors can potentially help you impress your prospects. So, make sure to choose the colors of your tradeshow display with great care.

Here are some general tips about various popular colors that can help you choose the best colors for your tradeshow display:


Red is an interesting and bold color that inspires excitement and passion, however, it also conveys danger. So, it’s best if you use red for borders or lettering rather than making it your standout color.


Orange is a lively color that exudes exuberance, which makes it perfect for product launches. However, make sure that you don’t go overboard with the orange color.


Yellow is an uber-bright and cheerful color that elevates one’s mood. However, it can subliminally make people cautious as well. So, don’t use yellow when promoting a progressive or ambitious idea.


Green evokes a calm, relaxed, and cool atmosphere. It’s ideal for when you want the tradeshow attendees to feel comfortable about your brand and products.


Blue is a tricky color because it represents loyalty, stability, and wisdom, but it can also represent sadness and unhappiness— two feelings you don’t want people to associate with your brand.


Purple signifies dignity and royalty. You can indulge in the usage of this color if you enjoy a good standing as a reputable brand in your industry or if it goes with your product theme.


White signifies a clean and well-organized attitude. It works perfectly in combination with other colors; it provides a nice balance for bolder colors such as red and orange.


Black is a sleek and modern color, however, it can evoke negativity. So, make sure to use it carefully in your tradeshow display.

The key takeaway is that colors have psychological, subconscious undertones that can affect your prospective clients. So, make sure to choose the color of your tradeshow display as carefully as possible. Choose colors that optimize your overall theme and support your goals.

For customized, colorful tradeshow displays, visit our website today!

St. Louis, MO – Avoid the Following Mistakes to Make Your Signs ADA Compliant

Wondering how to create business signs that are ADA compliant? Here are some mistakes that you need to avoid!

ADA stands for the American Disabilities Act, which was passed in 1990. It is a civil rights act that discourages any prejudiced discrimination against disabled people. The ADA shares quite a few similarities with the civil rights act of 1964, which discourages discrimination against an individual based on their color, caste, and gender. The ADA has played a major role in various fields of our lives and continues to play a significant role in business signage.Sign

At times, businesses make basic errors that disqualify their signs from becoming ADA compliant. However, if you simply know what mistakes to avoid, then you can make sure that your signs are ADA compliant.

So, let’s discuss some of the most common ADA sign mistakes that you need to avoid:

Incorrect Font Choice  

Selecting the wrong font for your signs is the first mistake that you can make, which will make your signs non-compliant. The characters on your signage need to be in the sans serif font and the uppercase. They should also be straight and not italic. Furthermore, at times, there are particular restrictions regarding the height and the proportions of the characters, which can lead to a limited number of font choices.

Bad Mounting 

Mounting plays a critical role when it comes to ADA compliant signs. The height of your tactile characters needs to be within the specified range of 48 to 60 inches from the ground up. Any longer or shorter than that and your sign will get disqualified from becoming ADA compliant.

Character Size

Another easily avoidable ADA sign mistake is to choose the wrong character size. Your tactile character size needs to be about 5/8 inch. However, if your sign carries a dual message, then your character size needs to be 5/8th of 2 inches. With that said, in such instances, it’s better to reduce the character size to half an inch.

Wrong Braille Shape

Don’t use square dots in your Braille, instead use domed or rounded dots. As for the spacing between the dots, make sure that you don’t skimp on the specific guidelines as ADA requirements are pretty particular. Moreover, make sure to place the Braille right under the characters.

Bad Spacing  

When making ADA compliant business signs, make sure to pay extra attention to the space between the characters. The standard space between the characters is about 1/8 inch. This specific spacing enables people with weak eyesight to easily read your signs. Even though this spacing will make your characters appear a bit off, it will make your signs more readable.

Make sure to avoid the aforementioned mistakes to make your signs ADA compliant. By following the specific requirements laid out by the ADA, you’ll avoid the risk of getting into any legal trouble.

For customizable and reliable ADA signs, visit our website today!


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BIO: Conover DeSIGNS is your local professional manufacturer of high quality signs and graphics for your business. We offer a variety of signage and graphics for indoor and outdoor applications.

301 West Street Louis Street,
Pacific, MO 63069, USA

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Pacific, MO 63069, USA

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BIO: Conover DeSIGNS is your local professional manufacturer of high quality signs and graphics for your business. We offer a variety of signage and graphics for indoor and outdoor applications.