Do you think you know enough about outdoor signs? Maybe not. Read this article to further your knowledge of exterior signs.
Custom outdoor business signs come in handy especially when you have to pull in customers from far and wide. Nowadays, there is a wide variety of custom exterior signs to choose from. Each and every one of these types has their own features and benefits. Therefore, we have put together this guide. It will educate you about the different types of custom exterior signs as well as their benefits. So, let’s begin.
Pylon signs are one of the most common types of custom outdoor signs. These signs are big and prominent, and they are built right into the ground. These signs are similar to post and panel signs, but they are relatively bigger. The height of a standard pylon sign is somewhere around 12 feet. However, they come in different widths, and that is what makes all the difference. They also serve as big wayfinding signs, and they can lead people straight to your workplace. It is totally up to you whether or not you want them illuminated or not. You can also have double messages, i.e., one on each side.
Another common type of custom outdoor sign is a monument sign. These signs aren’t very high from the ground, but if designed properly, they appear absolutely spectacular. As the name suggests, custom monument signs themselves are full-fledged land marks. They are visible and prominent, and they market your brand to all those who drive by. They are sturdy, and they can withstand the harmful effects of weather. Some common material choices for custom monument signs include wood, stone brick, marble, and aluminum.
In the world of electrical signs, LED signs are the talk of the town. Therefore, a majority of big and small businesses have started installing them on their commercial properties. Not only do custom LED signs look beautiful, but they also attract people from far and wide, especially when the sun goes down. They are mostly used in motels, restaurants, shopping malls, and cafes.
Another popular type of exterior sign is window graphics. They can stick to the exterior of your shop’s windows. They enlighten the public about the products and services you offer and compel them to walk right in and buy from you. Make sure the colors are vibrant and the font is readable. Make sure not to clutter your window wraps with too many unnecessary words.
Benefits of Outdoor Signs
Now that we have talked about the types of outdoor signs, let’s talk about some of their benefits.
- Exterior signs create brand awareness, and they also spark interest among your targeted audience, thus making them try out the new product.
- They help you claim a particular location for your business.
- They provide free of cost advertising, without you having to reach out to media agencies.