Want passersby to notice your store? Invest in high-quality channel letter signs. Read on to find out the various benefits of channel letters for your storefront!
If you want to stop passersby in their tracks and bring potential customers into your store, you should look into getting channel letters for your storefront. These letters offer an amazingly chic look with their three-dimensional appeal that makes them stand out. This is why many business owners, especially retail businesses, choose to adorn their storefronts with these classy letters.
Here are some incredible benefits of channel letter signs that will surely compel you to use them for your storefront signage.
They Provide Fantastic Visibility
First and foremost, channel letters are great for when you want your store to be the center of attention; they are uber-hard to miss, especially, when you light them up with LED bulbs. Potential visitors and customers can spot these signs from a great distance, particularly at night. You can either invest in front-lit, backlit, or halo lit channel letter signs.
They Are Energy Efficient
Traditionally, lit storefront signs are notorious for their massive consumption of energy. However, channel letters use LED lights, which are incredibly energy efficient. So, if you use LED-lit channel letters for your storefront, you will not just increase your store’s visibility, but you’ll also be spending a lot less on your energy bills.
They Are the Perfect Signage to Boost Your Brand’s Image
Listen up; it’s pretty simple! Channel letters have a classic yet modern and chic look to them which is simply incomparable. They will give your store a sophisticated and professional look, which you simply cannot expect to achieve with simple signage options such as banners or flat paint jobs. The three-dimensional nature of these signs is what makes them pop and look aesthetically pleasing, which will add positively to your brand image.
They Are Cost-Effective and Long-Lasting
Channel letters are usually constructed from lightweight and durable aluminum, which is incredibly rust-proof and resistant to insect damage. Moreover, aluminum is renowned for its ability to withstand harsh weather elements such as heavy rainfall, scorching sunlight, and snowfall. So, using an aluminum channel letter sign will allow you to use your storefront sign for a long time.
Also, even though the prices of these signs will vary, depending on the materials that you choose for their construction, you can rest assured that their durability will more than make up for their upfront cost. Additionally, if you choose to use LED channel letters instead of the neon ones, it will turn out to be a more cost-effective and environment-friendly choice – as LEDs last for a long time.