Are you interested in learning how you should maintain your expensive signage?
Springtime is generally associated with spring cleaning. There are just so many things that need to be taken care of and that holds even more true after a particularly hard winter.
And there’s no better time to inspect and revamp your signage.
Your hoardings, billboards, and other signage work for you all round the clock and deliver your message to your target audience. Ultimately, no other form of marketing and advertising can deliver your message so consistently and economically as outdoor and indoor signage. This is why you should take proper care for the upkeep of your banners and other marketing collateral. This is also particularly important to ensure that they continue to give you excellent returns for many years to come. Let us check out the most important aspects of your sign maintenance checklist for spring:
Check the Wheels, Pulleys, and Other Materials
If your hoarding is unusually large and suspended via pullies and ropes, it is imperative that you check them very thoroughly. Snow and rain can cause the pully to rust and jam up so badly that you won’t be able to increase or decrease the height of your flexible hoarding. Apart from that, ropes can become frayed and you need to check them and make sure that they are in excellent working order. The same holds for the stand and scaffolding of the signage. The very last thing you want is for a heavy billboard to fall down and cause injuries to unsuspecting people
Bird and Insect Damage
Spring is also the time when birds and insects start making their nests. Hoardings and billboards are a natural choice for them and if the process is too far advanced, you might be in a world of trouble. Wasp and hornet nests are particularly difficult to remove and the same goes for large and aggressive birds. Best to remove them before the spring thaw sets in.
Trees and shrubs usually drop their heavy foliage in winter, and this is why you might not be able to notice overgrown tree limbs and the like. However, once spring sets in and they start sprouting fresh greenery, they might obscure your signage and this will, in turn, defeat the very purpose of putting up your signage in the first place.
Fresh Branding Activities
Spring is the best time to rebrand your logo and products and make sure that the world knows all about your branding efforts. This holds particularly true if you are trying to extend your business. All of your signs and hoardings should showcase your latest marketing ideas and visuals.
Clean Them up
Your signage requires a spot of spring cleaning, especially if you have neglected to do the needful over the past few years. You can get rid of the years of accumulated grit and dirt so that they look as good as new. This will also create a very positive image in the minds of your target audience.