Have you ever driven into a strip mall for the first time because of tenant panel signs that caught your eye? These displays encompass multiple signs that correspond with the commercial tenants that lease and occupy space on the property. Usually the name of the shopping center or plaza appears at the top of the sign. Underneath are various logos or just business names, although using actual logos usually creates the most interest.
How Tenant Panel Signs Attract Attention
Tenant panel signs must be installed in strategic locations where they are visible to motorists and pedestrians. These panels often display and promote national or local brands. But they can be used for other purposes as well, such as displaying imagery of various products or services. Electronic signs with moving text also work nicely in this format, particularly as an added advertising vehicle.
If the signs are visible from the street without obstructions, the panel can bring in new customers who see enough of the sign to become curious about what the business offers. Pedestrians walking on the adjacent sidewalk have more time to examine the entire panel. Catching the attention of drivers is possible by paying close attention to color, design and placement of the panel in relation to the street. Many times the best placement is at various parking lot entrances.
Why Standing Out Matters
Drivers and pedestrians are bombarded with hundreds of signs and marketing messages every day, whether via physical locations, online or traditional media. In order to cut through the clutter of all these images and messages blending together, businesses need unique logo designs. Likewise, commercial property managers need to showcase these entities in a way that looks like a meaningful cluster. When the signs are just names and not logos, typeface style becomes crucial.
Displaying each brand’s logos is often more effective than just names all using the same typeface, because it creates more variety in color and lettering. The panel can be designed in numerous ways to accommodate different shapes and sizes of company logos. It certainly helps if several of the logos are instantly-recognized national or local brands.
Conclusion
Investing in creatively-designed custom tenant panel signs can help a commercial property management firm that leases space gain more attention. Tenant panel signs and their component signs must be durable, weatherproof and easy to read. Contact us at James River Signs and tell us about your ideas for a customized tenant panel sign to stimulate interest for your commercial property.
