Good Identification Signs Drive Good Businesses
Good identification signs are crucial to business operations. They move business in the right direction. They reinforce a brand and accommodate all customers. Effective identification signs don't happen by chance, though. Here are some things to consider and discuss with a sign professional in the planning stages of a project.
Location, Location, Location
When choosing identification signs, it's important to consider sign placement and the viewer's vantage point. There aren't many ideal scenarios where a customer or guest has unlimited time to read a sign that's heavy on text. How much information does the sign need to convey, and how much time is available do it? Does the sign need to be viewable from a car? If so, how fast does traffic move? Even indoors and on foot, customers and service people need to identify a business quickly. A sign that's quick and easy to read saves everyone's time.
Accessibility is good customer Service
Unlike mobility issues, visual disabilities are often invisible to an observer. It can be easy to overlook them, but a quarter of American adults live with disabilities. Lettering size is important even for people with slight myopia. Taking disabilities into account isn't just a matter of inclusion. It's good business practice, and it's the law.
There are a number of visual disabilities to factor into sign design. Braille lettering is the most obvious one. Color blindness makes certain color combinations difficult to see. Some fonts are more readable than others to people with dyslexia. A professional sign service can offer valuable guidance on ADA compliance in signage. Whether it's staff safety or convenience for clientele, it's well worth the effort to consider accessibility.
Remember who you Are
Identification signs by their nature have to be accurate, concise, and easily readable, but that doesn't mean they have to be impersonal. On the contrary, a consistent combination of fonts, logos, color palette, and layout in all signage helps to reinforce a brand identity. A uniform visual style projects the image of a business that pays close attention to details, and it's more likely to stay in a customer's memory. Good branding is the result of thoughtful planning and execution.
With so many planning and design considerations, it's easy to get bogged down in details. A professional sign service can take the burden of planning, compliance, and style off a business so it can get back to doing what it does best -- serving customers.
