Pole signs are popular among businesses looking to boost visibility and promote their brand. Some signs have clever sayings, while others use simple silhouettes of the business’s logo with large text.
Consider using pole signs as an advertising strategy when looking to get a company’s brand elevated in the most visible place possible. Pole signs are available in two varieties: non-illuminated and illuminated pole signs. These company signs can be crafted in many sizes, with neon and LED versions available. However, each of these varieties requires different installation levels and serves different purposes.
The essential components of any sign are the letters displayed. When using pole signs for businesses, it is critical to remember the point of having them in the first place—to advertise your product or service. As a result, the part of the design should be carefully thought out to create a fantastic piece of work that will catch the attention of passersby.
Some advantages of using a pole sign include:
Draw in a Lot of Attention
One way to get a company’s brand out there is to use something that grabs the attention of passersby. Pole signs can do this by using different types of fonts and colors, as well as a clever design. This is mainly for businesses located in less-traffic areas. The location where you choose to install the pole sign is essential. Consider the amount of foot traffic around it. Potential customers will see these signs on their way to different places, so make sure everyone can see them.
The power of the pole signs has been demonstrated time and time again that using them can increase brand recognition, customer conversion, and sales. With this in mind, the main goal of business owners should be to increase sales, which will improve a company’s bottom line and lead to more revenue.
How to Determine the Size of a Pole Sign
Typically, the size of your pole depends on various factors, including sign weight, wind load, and face area. A good rule of thumb is to choose a post base and pole combination big enough to support the sign but not so significant that it costs more money or takes longer to install. With a reputable company, companies should be able to find information on pole sizes, post bases, and face areas.
Using pole signs has many advantages, including their ability to draw the attention of passersby and display information. However, business owners should take time and find a reputable company to craft the pole sign for a successful advertising strategy.
