The main types of building signs include: directional, lighted, window/door, and hanging building signs. Each has its own unique benefits depending on the specific marketing goals fronted by the company.
Directional building signs
Directional building signs help direct customers towards the business. Their placement includes along the roads, sidewalks, or even on the ground itself. Directional building signs typically include an arrow and text that tells people where they should go next in order to find the company’s place of business.
Lighted building signs
Lighted building signs help attract customers at night time. They often include LED lights that make the sign shine as bright as possible. Their use happens in a variety of different ways, such as adding the company’s name or logo on top of it for brand recognition purposes.
Window/door building signs
Window and door signs inform potential customers whether the business is open or closed during specific times of the day. This type of signage manufacture uses durable material like acrylic plastic so that it won’t break easily if someone accidentally bumps into it. It’s important to place these types of building signs near entrances where people tend to congregate around. This ensures high visibility with passersby.
Hanging building signs
Hanging building signs feature durable materials like aluminum or acrylic because these types of signage tend to attract graffiti and vandals if left outside. They can hang on walls, fences, or even posts depending on what type of style the company prefers. They also come in different variations, such as “No Loitering” hanging signs that make it clear who has access to certain public spaces. This helps people know unrestricted places versus restricted places. Hanging business signage comes in all shapes and sizes, including wall murals, plastic cutouts, window decals, window murals, and more.
Conclusion
Just like any other type of marketing material, building signs must feature unique designs for the company’s brand image. Think of what may catch the attention of potential customers in a positive way. This makes them want to visit the business once more.