SELL AND LEASE FASTER WITH AN EFFECTIVE COMMERCIAL REAL ESTATE SIGN Seasoned commercial real estate agent know full well that advertisements and MLS listings will only get you so far. A well-executed and well-placed sign is typically your best bet for drawing attention to your listed property and getting results.  Here are a few key thing to pay attention to when planning your sign strategy: DESIGN AND LAYOUT Color Contrast: While high traffic locations fare better than moderate or low traffic areas, all will benefit from a correctly designed, built and placed sign.  It’s important to incorporate good color contrast into your design.  Proper color contrast makes it easy for the viewer to discern one piece of information from another.  Use fonts that are easily readable and colors that are both eye-catching and contrasting.  Remember, viewing time will be very short (4-6 seconds) so it’s paramount that key information be conveyed. Layout is also very important and the primary goal is to draw the viewer’s attention immediately to the most important pieces of information that you’re trying to communicate.  A central messages such as “FOR SALE”, “FOR LEASE”, “COMING SOON”, “FOR RENT” and “AVAILABLE” are commonly featured on good commercial real estate signs. Your phone number and name must be easy to identify by the viewer.  Your company name/logo and email address should also be easily seen as it may be the most recognizable bit of information the viewer will come away with.  Graphics: It goes without saying ways incorporate eye-catching graphics into your sign design when you have the opportunity.  People are initially drawn to color and design much more than they are to letters and numbers. SIGN STYLES AND MATERIALS Banners and Flags can be a big help in creating excitement for and drawing attention to your listing. These types of signs are typically not property specific and can be used again and again. Metal and Plywood Building Signs are popular due to their durability and affordability.  These signs are typically ¼”thick and are available in several standard sizes.  They can also be custom made to meet your dimensional requirements.  These signs should be professionally installed and are most commonly used in urban areas where ground options are unavailable. Post and Panel Signs  allow your message to get in close proximity to  traffic areas and pedestrian flow.  One sided signs are perfect for road facing situations while two sided signs (V or 90°) are used to take advantage of intersections and other traffic flow variations.  Post and panel sided are almost always made from wood. Sign Riders allow real estate professionals to customize or addend a primary sign  Sign rider material should be made to match the primary sign.