Building Signs – The Brick & Mortar of Outdoor Advertising There’s an old adage in the sign and graphics business that goes something like this; “A business with no sign is a sign of no business.”.  While it doesn’t qualify as a palindrome, it’s nonetheless a very clever and powerful message.  If you’re organization is not important enough to announce its’ presence, then it must not be that important.  Fortunately, there are effective and affordable options to help your organization make its presence known.  And in a way that matches your company's products, services and culture. Dimensional Lettering Dimensional lettering is an affordable option that delivers a rich look.  Letters and shapes (logos, etc.) are cut using routers or laser-cutters and can be formed from many materials including, wood, acrylic, various metals and foam.  Unless illuminated from a direct light source, this type of signage, when used on a building exterior, is for businesses that operate during daytime hours only. Channel Lettering Channel lettering is perhaps the most popular form of building signage.  It incorporates the eye-catching appeal of 3 dimensional lettering as well as the important effectiveness of night time visibility.  Channel letters can be fabricated to match your specific font and logo requirements.  They are fabricated from sheet metal, typically aluminum as it is the most rust resistant. Reverse Channel Letters  Reverse channel letters are another attractive option that provides a high-end look.  The letters themselves are not actually lit.  The LEDs actually cast a subtle on the wall behind the sign.  The color of the sign will show through beautifully leaving a glow behind it.  This is a trendy option - and for good reason.  Lighting Options While neon lighting is fading in popularity due to the much more affordable and easier to maintain LED option, there’s still a “cool factor” that’s hard to deny.  Neon tubes contain gas that can be altered to change color. And the vapor effect, that soft yet bright light, has an undeniable impact on those that gaze upon it. Today, LEDs are the go-to option for most business types. Unlike neon, LED lights do not require special fabrication so are readily available.  They are also affordable to maintain.  Simply remove the cabinet and replace the faulty LEDs. Every organization has specific goals for their building signage.  Let us help you make the best selection for yours.  Call today for a free consultation.